Senior Art Director – 2D

2 weeks ago


Mount Abu, India Hyperlink Brand Solutions Pvt. Ltd. Full time

About the role: As an Senior Art Director, you are required to bring ideas to life through your creative designs.This role requires you to proactively provide feasible & innovative design solutions for events & activations. You are expected to have a strong understanding of 2D graphics, and scenic designs and environmental graphics. You shall be the point of coordination between all involved in the event-client, internal teams at Hyperlink including Client service, Production, Concept, Design as well as external agency partners Responsibilities: 1. Creative Output on briefs received: - Meet with Client Service team/ Client &understand briefs - Develop design briefs by gathering information and data through research - Visualize, brainstorm, ideate& transform ideas into effective designs/artwork/templates - Sketch ideas whenever required - Give direction, inputs, suggestions to the team on briefs - Attend reccees if required to get a fair idea of the event venue - Keen eye on design aesthetics- use a good sense of aesthetics & judge & visualize the right style of design. - Create identity designs, environmental graphics, illustrations OR commercial art/ scenic designs, stage or exhibition designs and spatial designs. - Create print files & art files that can be sent to printers for printing/ Create production files with specifications of all materials and ensure feasibility - Being ahead of the curve to provide directions to the team & advice the client - Incorporating the latest trends in graphic design - Updated knowledge of software and tools of the trade 2.Client Related Goals: - Attend Client meetings whenever required Research on clients & brands to deliver an effective creative design; Staying updated on brand knowledge - Having the sensibilities to understand the brand, brand guidelines (colors), the client’s core message, target audience and other needs of the client - Ability to Present & Explain Designs to clients - Uphold integrity of the brand by following ethical practices - Project conversion for existing clients - Project conversion for new clients 3.Project Management & Internal Coordination - Adhering to internal/ client timelines - Coordination with the concept team to ensure that the copy and design are in sync* - Effective communication of the final art works to relevant internal departments-CS, production (for final execution). - Working with the Production Department, overseeing the print production process to ensure design integrity, color accuracy and image quality are met - Working in tandem with other departments (Concept/CS/Production) to gain understanding of consumer experience, marketing strategy and operational capabilities Required Qualification, Experience and skills: - Strong knowledge of Softwares like Adobe Ilustrator, Corel Draw , Photoshop. - 6+ years’ experience in the Events or BTL industry. - Understanding of brands & their needs to connect with consumers/target audience. - Fair knowledge on event set ups. - Has exceptional attention to detail and the ability to plan and manage multiple tasks and projects in parallel despite tight deadlines. - Proficiency with Microsoft Office, including Excel and PowerPoint is a must. - Experience in crafting narratives and engaging clients and agencies in long range strategic partnerships. - Highly customer oriented with proven ability to build internal and external relationships.


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