Principal Campaign Developer

1 week ago

Hyderabad India Willspired Solutions Full time

Job Description About The Role We are seeking a highly skilled Principal Campaign Developer to architect, develop, and optimize high-impact email campaigns that drive engagement, retention, and conversion. This role is ideal for a technically proficient developer with deep experience in HTML/CSS for email, marketing automation platforms, and a strong understanding of digital communication strategies. Email Campaign Development As a Principal Campaign Developer, you will collaborate closely with creative, marketing, and technical teams to deliver cutting-edge email experiences that perform seamlessly across devices and Responsibilities : - Design, build, and maintain responsive HTML emails that are visually appealing, functional, and optimized for all major email clients and devices. - Ensure pixel-perfect fidelity between design mockups and final email output. - Implement dynamic content blocks, personalization, and conditional logic in email templates. Marketing Platform Integration - Build and configure email campaigns within major Email Service Providers (ESPs) like Salesforce Marketing Cloud (SFMC), Adobe Campaign, ExactTarget, or similar platforms. - Leverage AMPscript, Handlebars, or similar scripting languages for dynamic personalization and data-driven content delivery. - Integrate third-party APIs to pull in real-time data and automate campaign workflows. Code Quality & Testing - Optimize code for maximum deliverability and rendering consistency across Outlook, Gmail, Apple Mail, and mobile clients. - Use tools such as Litmus, Email on Acid, or Inbox Inspector to perform cross-platform rendering tests. - Debug and resolve rendering issues or ESP-specific limitations. Campaign Automation & Workflow Design - Collaborate with marketing automation strategists to develop complex workflows and journey builder sequences. - Implement triggers, user segmentation, and drip campaigns with performance-focused logic. Asset & Design Management - Work with Adobe Creative Suite (Photoshop, Illustrator) and tools like Figma to manage assets and convert visual concepts into functional emails. - Maintain a design system and reusable code modules for consistency and Technical Skills : - Strong expertise in HTML5 and CSS3 specifically for email development (table-based layouts, inline styles, media queries, etc. - Proficiency with JavaScript basics for interactive email components (where supported). - Experience with Salesforce Marketing Cloud, Adobe Campaign, ExactTarget, or other major ESPs. - Hands-on experience in AMPscript, SQL, or scripting languages used in ESPs. - Familiarity with responsive frameworks like Foundation for Emails (Ink) or custom media query-based solutions. - Knowledge of CAN-SPAM, GDPR, and email deliverability best Skills : - Experience with marketing automation tools (e.g. , Journey Builder, Automation Studio). - Understanding of REST/SOAP APIs for campaign data integration and personalization. - Familiarity with version control tools such as Git for email asset management. - Exposure to email analytics, A/B testing, and performance reporting : - Bachelors degree in Computer Science, Information Technology, or a related discipline. - 5+ years of experience in email campaign development, preferably in a lead or senior technical role (ref:hirist.tech)

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