Performance Marketer

4 days ago

Kozhikode Calicut Kozhikode India Xpresso Global Full time

Job Description Key Responsibilities - Lead Digital Marketing strategy and design direction across teams and projects. - Expertise in Social Media Organic and Paid services. - Oversee execution and ensure creative excellence and consistency across all deliverables. - Plan, execute, and optimise performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Email Marketing, and Affiliate Marketing platforms. - Manage full-funnel paid campaigns, including search, display, shopping, video, remarketing, and paid social ads. - Develop and maintain strong tracking, attribution, and reporting systems (Google Analytics, Tag Manager, Pixel/UTM setup, etc.). - Continuously test creatives, ad copy, audiences, placements, and bidding strategies for maximum ROI. - Collaborate with internal teams (design, content, product) to ensure cohesive campaign execution. - Collaborate with Creative, strategy, account, and media teams to align with business goals. - Manage email marketing campaigns end-to-end: segmentation, automation, personalisation, and performance analysis. - Build and optimise affiliate networks/partnerships to drive performance traffic. - Monitor budgets, pacing, and KPIs, ensuring campaigns hit performance goals. - Stay updated with the latest tools, trends, algorithms, and innovations in the performance marketing ecosystem. - Generate detailed performance reports and actionable insights to drive continuous improvement. - Define KPIs and KRAs for the creative team; monitor performance and maintain accountability. - Support project management to deliver campaigns on time and within the defined scope. - Collaborate with Creative, strategy, digital and media teams to align with business goals. - Apply logical thinking and problem-solving to resolve creative or execution challenges. Required Skills & Qualifications - Minimum 4 years of hands-on experience in performance marketing. - Proven expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Email Marketing automation tools. - Strong technical proficiency with Google Analytics, Google Tag Manager, Data Studio, and advanced tracking setups. - Experience with Affiliate Marketing platforms and partnerships. - Strong analytical and problem-solving skills, with a deep understanding of CPC, CPA, ROAS, CTR, LTV, CAC, and attribution models. - Proficiency in A/B testing, funnel optimisation, and performance analysis. - Familiarity with CRM and marketing automation tools (HubSpot, Mailchimp, Klaviyo, etc.). - Ability to manage multiple campaigns simultaneously with strong attention to detail. - Up-to-date knowledge of digital marketing trends, ad policies, and platform algorithm updates. - Strong organisational skills with effective file management, workflow structuring, and time discipline. - Deep understanding of AI tools for technology, efficiency, and faster, smarter execution.

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