Digital Marketing Specialist

Job Title Digital Marketing Specialist- Experience 2 - 4 years- Location Mumbai - Bandra- Type Full-time- Salary up to 4 80 LPA based on experience Job Overview We are looking for a creative and results-driven Digital Marketing Specialist to join our dynamic marketing team As a Digital Marketing Specialist you will play a key role in developing and implementing online marketing strategies optimizing our digital presence and driving brand awareness and lead generation efforts You will leverage your expertise in various digital channels such as SEO SEM content marketing social media and email campaigns to grow and engage our target audience Key Responsibilities 1 Digital Strategy Development - Design implement and optimize comprehensive digital marketing campaigns - Analyze performance metrics and adjust strategies to achieve KPIs including lead generation customer acquisition and brand awareness 2 Search Engine Optimization SEO - Conduct keyword research and analysis to inform SEO strategies - Optimize website content blog posts and other online assets for search engines - Monitor and track SEO performance including organic search rankings and website traffic 3 Social Media Marketing - Develop and execute social media campaigns across platforms such as Facebook Instagram Twitter LinkedIn and more - Manage social media profiles engage with followers and create content calendars - Track and report on social media metrics engagement reach etc to ensure campaign effectiveness 4 Paid Advertising - Manage and optimize Google Ads Facebook Ads LinkedIn Ads and other PPC campaigns - Conduct A B testing to improve conversion rates and ROI - Monitor ad performance and allocate budget accordingly 5 Email Marketing - Design and implement targeted email marketing campaigns including newsletters product promotions and customer retention initiatives - Segment email lists and personalize messages based on customer demographics and behavior - Analyze email performance metrics open rates click-through rates etc and adjust strategies as needed 6 Content Marketing - Collaborate with content creators to develop blog posts videos infographics and other digital content - Ensure all digital content aligns with brand voice message and SEO best practices - Utilize content marketing to attract engage and retain customers 7 Data Analysis Reporting - Use Google Analytics social media insights and other analytics tools to track performance and provide actionable insights - Create detailed reports on digital marketing campaign performance including ROI traffic and conversion analysis 8 Stay Updated on Digital Trends - Keep up with the latest trends and best practices in digital marketing social media SEO PPC and content marketing - Test new digital marketing tools and technologies to stay ahead of industry trends Qualifications 1 Education Bachelor s degree in Marketing Communications Business or related field 2 Experience 2-4 years of experience in digital marketing 3 Proven track record of managing successful digital campaigns across multiple platforms Skills - Proficiency in SEO SEM Google Analytics and Google Ads - Experience with social media platforms and tools Hootsuite Buffer etc - Strong understanding of email marketing tools Mailchimp HubSpot etc - Familiarity with content management systems WordPress Shopify etc - Excellent written and verbal communication skills - Analytical mindset with the ability to interpret data and generate insights Preferred Qualifications - Experience with Adobe Creative Suite Photoshop Illustrator etc for content creation - Certification in Google Ads or HubSpot Inbound Marketing is a plus - Familiarity with video marketing and YouTube optimization Key Competencies - Strong creative and strategic thinking - Ability to work under pressure and meet deadlines - Attention to detail and problem-solving skills - Team player with the ability to collaborate across departments ref updazz com