Marketing Programme Lead
3 weeks ago
Requirements
What You'll Do:
- Participate into ideation phase of campaign creation to ensure content relevance, alignment with local initiatives and inclusion of regional/market SMEs
- Collaborate across the marketing team on strategic planning and tactical programme alignment
- Execute global campaigns in a way that is relevant to regional audiences with a focused approach to audience segmentation
- Considering market dynamics, cultural considerations and language.
- Planning and executing a limited number of regional go-to-market campaigns, collaborating with regional M&P and stakeholders
- Mentoring and managing regional team members on tactical execution, measuring success and identifying opportunities for improvement
- Raise roadblocks/friction points proactively, and work with the broader marketing team to resolve issues.
Who You Are:
Skill and experience:
- 10+ years Professional Services marketing experience or a similar B2B environment
- Act as a senior advisor to leadership on campaign progress, client insights and competitive positioning
- Ensure that best practices are implemented by all team members consistently
- Experience in both digital and traditional marketing techniques
- Ability to define KPIs and analyse data for programme improvement
- Content marketing and event management experience
- People management experience, preferably involving remote teams
- Ability to navigate cultural differences and market nuances effectively
- Knowledge and interest in the current business environment, world economics and geopolitics
- Excellent written and verbal communications
- Fluency in English
- Strong team player
- Bachelor's degree ideally in marketing or business
Competences:
- High level of attention to detail
- Strong problem-solving and decision-making abilities
- Adaptability to changing priorities and industry developments
- Analytical thinking with a focus on data-driven improvements
- Focuses on delivery and strives to exceed expectations
- Understands the business, strategic priorities and own contribution to goals
- Embraces a changing environment, adapts well to changing demands and ambiguous situations and adapts own behaviour accordingly
- Expresses self clearly and displays sensitivity to develop constructive relationship with others
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