Digital Marketing Manager

1 day ago

Kolkata West Bengal, India 2COMS Full time

Job Title Digital Marketing Head Location Kolkata Department Marketing Communications Industry Real Estate Premium Residential Luxury Housing Reports To Head - Marketing Director - Sales Marketing Role Overview The Digital Marketing Head will be responsible for devising and implementing Orbit Group s digital marketing strategies to elevate brand visibility generate high-quality leads and facilitate sales conversion This role requires a profound understanding of real estate marketing performance analytics and adept team vendor management to establish Orbit Group as a premier real estate brand in Kolkata Key Responsibilities Campaign Planning Execution Design and execute integrated digital campaigns across various platforms such as Google Ads Facebook Instagram LinkedIn YouTube WhatsApp and real estate portals Performance Analysis Reporting Monitor and analyze KPIs including lead generation CPL CTR engagement rates and ROI Provide actionable insights and monthly performance dashboards to the leadership SEO Content Strategy Oversee SEO for Orbit s website and project microsites Drive content campaigns blogs creatives videos newsletters to enhance organic reach and customer engagement Marketing Automation CRM Integration Ensure seamless integration of campaigns with CRM platforms Implement marketing automation to nurture leads and optimize the customer journey Customer Engagement Branding Monitor customer engagement metrics across email WhatsApp SMS DMD and RCS campaigns Strengthen Orbit Group s digital brand presence through consistent messaging and storytelling Team Collaboration Vendor Management Lead and mentor the digital marketing team Coordinate with creative agencies digital partners and technology vendors to ensure timely delivery and innovation Skills Competencies Profound knowledge of digital marketing tools Google Ads Meta Ads Analytics SEO tools CRM systems In-depth understanding of the real estate customer journey and digital lead funnel Proven ability to drive ROI-driven campaigns in a competitive market Excellent analytical communication and team leadership skills Ability to manage multiple stakeholders and external vendors effectively Requirements Requirements Educational Experience Requirements MBA PGDM in Marketing Digital Marketing specialization preferred 5-7 years of experience in digital marketing within the real estate industry Demonstrated success in driving high-quality lead generation campaigns for premium luxury real estate projects

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