Copywriter intern

1 week ago

Pune, India Frido Full time

Copywriting Intern Location – Balewadi Pune Role Overview: As a Copywriting Intern, you'll play a key role in enhancing our Inside Sales operations by creating persuasive, customer-centric copy that drives engagement across chat-based and voice/video channels. You'll help optimize messaging to boost chat initiations, chatbot pre qualifications, sale conversions on call, Meta ad campaigns via lead forms and CTWA. Key Responsibilities: * Develop engaging WhatsApp templates for customer engagement, follow-ups, and retention prompts. * Craft natural, responsive chatbot scripts for our Whatsapp flows, ensuring seamless pre qualification, query handling, and sale conversion. * Write compelling pitches and talking points for Frido’s Product Experts to use during phone or video interactions, highlighting product benefits and use case. * Create scripts and content guides focus on our ergonomic chairs category, focusing on demo techniques, objection handling, and closing strategies to convert glances and impressions into orders. * Collaborate with AI Voice team to create calling pitches for various customer segments to target re-purchasing and boost retention and customer satisfaction. * A/B test messaging for higher engagement rates, and analyze performance to refine ROAS-focused content. * Research customer pain points in ergonomic products to infuse copy with empathy, urgency, and personalization for better engagement. Requirements: * Currently pursuing or recently completed a degree in Marketing, Communications, English, Journalism, or a related field. * Excellent writing skills with a knack for concise, conversational tone—able to make complex product features (e.g., orthotics for foot pain) sound approachable and exciting. * Passion for digital marketing, e-commerce, or conversational commerce; familiarity with tools like WhatsApp API, Notion, Asana. * Creative thinker who can adapt copy for diverse audiences, with strong attention to detail and ability to iterate based on feedback. * Proficiency in English; additional languages are advantageous for broader reach. What We Offer: * Real-world experience in a high-growth D2C campaign, directly impacting Inside Sales and customer journeys. * Opportunity to see your work in action through Whatsapp bots, learning modules and product pitches. * Flexible hours to balance with studies, with potential for full-time role upon successful completion. * A collaborative, innovative environment where your ideas can shape customer experiences.

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