Personalization Capabilities

Job Description

Personalization capabilities - CDP (Consumer Data Platform) u2013 P1/P2/P3

As Eli Lilly strives to achieve its purpose of making life better for patients, we have been building up our in-house u2018Consumer Experienceu2019 function, which will design and implement next-generation marketing campaigns aimed at informing and educating consumers (or patients) directly.

This position provides an outstanding opportunity to develop and advance large-scale personalization around Pharma Omnichannel marketing strategies, aimed at delivering a superior consumer experience. This role plays a key part in the implementation and scaling of our Customer Data Platform (CDP), applying tools such as Adobe Journey Optimizer, Adobe Target, RTCDP (Real-Time Customer Data Platform), and CJA (Customer Journey Analytics). You will collaborate with multi-functional teams to build journeys, deliver insights that improve marketing efforts, enhance customer journeys, and drive business performance.

Path/Level: P1-P3

Core Responsibilities:

- Design, manage, and optimize tailored omnichannel customer journeys using AJO, Adobe Target incorporating real-time triggers and segmentation to support campaign execution
- Break down campaign journeys into micro-journeys to support A/B testing and experimentation, enabling targeted optimizations and performance improvements
- Translate business requirements into technical journey configurations.
- Use Adobe Customer Journey Analytics (CJA) to drive efficiency and optimize engagement through actionable insights and data-backed recommendations
- Applies Owned, Paid, Shared, and Earned media strategies to media mix to improve reach, engagement, and ROI
- Collaborate closely with marketing, data, and technology teams to align journey strategies with broader organizational objectives.
- Contribute to ongoing process improvements and framework development for customer journey management.
- Lead and advocate for personalization initiatives, mentoring junior team members in standard methodologies.
- Maintain up-to-date expertise on Adobe Experience Platform capabilities and stay informed of industry standards.

Required Qualifications:

- 2-8 years of experience in data analysis or business analytics, with a solid understanding of Omnichannel marketing in Pharma/Retail/Banking domain.
- Hands-on experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or CRM tools (preferably Adobe Journey Optimizer, Adobe Target, RTCDP, and Customer journey Analytics (CJA).
- Experience in gathering business requirements, refining raw data, and delivering analytics reports with actionable insights and recommendations, particularly in the Pharma sector.
- Working knowledge of any visualization tools such as Power BI or similar platforms and languages like SQL or Python is beneficial but not necessary.
- Demonstrable ability to break down sophisticated, unstructured business problems and translate them into data-driven solutions
- Comfortable with ambiguity and the ability to work independently while balancing multiple engagements
- Demonstrated experience working in multi-functional, cross-geography teams to drive data solutions that improve business outcomes.

Preferred Qualifications:

- Previous experience as a Data or Business Analyst in Pharmaceutical, Healthcare, Retail, BFSI, Digital, or Media industries, with a specific focus on Omnichannel marketing strategies or building personalization at scale.
- Bacheloru2019s or Masteru2019s or equivalent experience in Technology, Statistics, Computer Science, or a related field.
- Experience working in Omnichannel marketing campaigns specifically designed for the Pharma industry, using customer data to optimize campaigns across various channels (digital, social, email, in-person, etc.)

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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Lillyu00A0does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly