▷ High Salary Rentkar

About Us RentkarAt Rentkar we re on a mission to revolutionize how India consumes by building a sustainable sharing economy We re a leading rental tech platform in Mumbai Pune Delhi and Bengaluru providing seamless access to premium products like cutting-edge gaming consoles PlayStations high-performance laptops Electric Vehicles EVs and home appliances all without the burden of ownership We believe in living light reducing overconsumption and fostering a community where access trumps ownership Join our dynamic team and be a part of the rental revolution The Opportunity We are seeking a dynamic and results-oriented Marketing Lead to spearhead our comprehensive marketing efforts at Rentkar This is a pivotal role for an individual who thrives on strategic thinking hands-on execution and a passion for driving measurable growth in the rental and sharing economy space You will be responsible for defining and implementing our overall marketing strategy with a particular focus on expanding our reach engaging our community of renters and sharers and highlighting the benefits of an asset-light lifestyle through social media paid advertising website SEO and other key marketing initiatives What You ll Do Develop and Execute Marketing Strategy Create and implement a holistic marketing strategy aligned with Rentkar s mission to reduce overconsumption and promote sustainable living defining target audiences e g gamers students professionals eco-conscious consumers messaging that highlights convenience affordability and eco-friendliness and channel selection for maximum impact Social Media Management - Develop and manage engaging content strategies across all relevant social media platforms e g Instagram Facebook X LinkedIn YouTube to showcase our diverse range of rental products gaming consoles laptops EVs etc customer success stories and the benefits of flexible renting - Monitor social media trends related to tech gaming sustainable living and the sharing economy analyze performance and optimize content for maximum reach and engagement within the Rentkar community - Foster community interaction run contests and manage online reputation for the Rentkar brand Paid Advertising Ads - Plan execute and optimize paid advertising campaigns across various platforms e g Google Ads Meta Ads LinkedIn Ads to drive product rentals lead generation and brand awareness for Rentkar - Conduct keyword research relevant to rental products e g rent PS5 Mumbai laptop on rent Delhi audience targeting for specific demographics e g students needing laptops ad copy creation that emphasizes zero deposit 2-hour delivery and quality products and A B testing to maximize ROI for Rentkar s offerings - Monitor campaign performance analyze data and provide recommendations for continuous improvement Website Ranking SEO - Implement and manage SEO strategies to improve organic search rankings for Rentkar s product categories and services driving website traffic - Conduct keyword research focused on rental queries on-page optimization for product pages and city-specific landing pages technical SEO audits and link-building initiatives to strengthen Rentkar s online authority - Monitor search engine algorithm updates and adapt strategies accordingly to maintain Rentkar s visibility Content Marketing - Oversee the creation of high-quality engaging content e g blog posts comparing renting vs buying guides on renting tech articles on sustainable living customer testimonials videos showcasing SpeedDrop delivery to attract engage and convert target audiences for Rentkar - Ensure content aligns with Rentkar s brand voice and mission of promoting smart eco-friendly consumption Email Marketing - Develop and execute email marketing campaigns for lead nurturing e g for users who browsed - products customer engagement e g rental reminders new product alerts and promotional activities e g Rent and Save offers - Segment audiences based on rental history and product interests craft compelling email copy that drives conversions and analyze campaign performance Analytics Reporting - Track analyze and report on key marketing metrics e g website traffic for specific product categories lead generation for EV rentals conversion rates from ads campaign ROI on different rental offers - Utilize analytics tools e g Google Analytics social media insights ad platform dashboards to identify trends and inform strategic decisions for Rentkar s growth - Present performance insights and recommendations to leadership Brand Management - Ensure consistent brand messaging and visual identity across all Rentkar marketing channels emphasizing our values of accessibility sustainability and convenience - Act as a brand advocate maintaining Rentkar s integrity and reputation in the rental market Cross-Functional Collaboration - Collaborate closely with Rentkar s operations product development and customer support teams to ensure marketing efforts effectively promote new product launches enhance user experience and support overall business goals related to rentals Work with external agencies or freelancers as needed for specialized content or campaigns Market Research - Stay up-to-date with industry trends in the rental economy consumer electronics and sustainable living as well as competitor activities in the Indian market - Conduct market research to identify new opportunities for Rentkar to expand its product offerings or reach new customer segments What You ll Bring - 2-4 years of progressive experience in marketing with a proven track record in a leadership or senior role preferably within the e-commerce tech or rental sharing economy sectors - Demonstrable expertise in managing and optimizing social media campaigns across multiple platforms with a strong understanding of how to engage audiences interested in tech gadgets gaming and lifestyle products - In-depth knowledge and hands-on experience with paid advertising platforms Google Ads Meta Ads LinkedIn Ads etc including campaign setup optimization and reporting for services like product rentals - Strong understanding of SEO best practices and experience with SEO tools e g SEMrush Ahrefs Google Search Console to improve organic visibility for rental-related keywords - Proven ability to develop and execute comprehensive marketing strategies that drive measurable results for a fast-paced high-growth platform like Rentkar - Excellent written and verbal communication skills with a keen eye for detail and compelling storytelling that resonates with our Live Light philosophy - Strong analytical skills and the ability to interpret data to make informed marketing decisions optimizing for customer acquisition and retention in the rental model - Proficiency in marketing automation tools and CRM software is a plus - Ability to manage multiple projects simultaneously in a fast-paced environment prioritizing initiatives to maximize Rentkar s reach - A self-starter with a proactive approach and a strong desire to learn and grow within the sustainable sharing economy - Degree in Marketing Business Communications or a related field Bonus Points If You Have - Direct experience with rental platforms or marketplaces - Certifications in Google Ads Meta Blueprint HubSpot or similar platforms - Experience with graphic design tools e g Canva Adobe Creative Suite for creating eye-catching visuals for rental product promotions Why Join Rentkar- Opportunity to make a significant impact on a rapidly growing company that s truly revolutionizing consumption habits in India - Be part of a collaborative and supportive team passionate about sustainability and innovation - Opportunities for professional development and growth within the dynamic rental tech space - Contribute to a more sustainable future by promoting the Live Light philosophy and reducing overconsumption ref updazz com