Scaler - Copywriter (2-5 yrs)

About the role - Copywriter (Brand and Social) at Scaler We're looking for a Performance Copywriter to take our brand to the next level by translating business problems into visual & written content, through the mastery of copywriting. This role requires you to be excellent at understanding consumer insights, translating those to industry leading creative outputs (across copy meant for paid media communications, audios, video, and other written outputs) and stitching them together into campaigns that help the brand achieve its marketing objective. Preferred Experience - 2+ years of demonstrated impact in a similar role at a B2C startup, leading brand/creative agency or digital-first creative production house - Good understanding of copywriting, Search Engine Marketing, and performance marketing - Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus Key Responsibilities: Creative - Work closely with the Marketing Team (Product and Performance), Social Media, Brand, and Business team to effectively transform creative briefs into high performing concept-driven campaigns; - Conceptualize and render raw ideas into compelling creative outputs across copy that could be meant for video, audio & written media. - Generate audience response and create resonance for the brand through all creative outputs - Help maintain maintain a consistent brand language and styling guide across all brand communications Collaborative - Work with a cross-functional team of graphic designers, media and marketing managers to develop cutting edge creative outputs within expected timelines Must-Have Mindsets and Skillsets: Skillsets - Excellent track record: Track record of business impact through creative outputs - Idea generation ability basis consumer insights - Granular understanding of customers and the ability to generate fresh ideas to wow them - Creative muscle of transforming raw ideas into compelling creative content - Ability to conceptualize and render raw ideas into compelling creative outputs. Impeccable skills across copy and a mastery of language. - An innate understanding of the Audience - A natural ability to understand who the audience is - and write and conceptualize to cater to their needs; - The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential - Detail-orientation: Ability to critically analyse problems and solutions in-depth, with an eye for zero-defect outputs Mindsets - Tolerance for ambiguity: which translates to a 'get-it-done rather than wait-for-perfection' approach - Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default - Obsession with process excellence: Being independent and detailed with all inputs and outputs - Caring and inspirational teammate: which translates to bringing the best out of every colleague, always :) About Scaler - Backed by Sequoia and Tiger Global, Scaler is one of India's leading ed-tech and upskilling firms that aims to solve the tech talent gap worldwide, starting with India. - The curriculum trains students (in their 1st/2nd/3rd year of college) and also working professionals (with 1-6 years of work experience) through intensive, live classes, teaching them the basics of computer science and also making them job-ready. In the last 12 months alone, Scaler has placed more students in Amazon than all IITs combined. - The founders of Scaler, Anshuman Singh and Abhimanyu Saxena, are IIIT Hyderabad alums with leadership experience across Facebook (working directly with Mark Zuckerberg and setting up the London Office) and NYC-based retail marketplace unicorn Fab.com. - Anshuman Singh has also represented Team India twice at the prestigious ACM ICPC World Finals. The core team is handpicked from leading firms such as Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few. Why Scaler - Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically in high-impact initiatives critical to our trajectory - Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital, and Hotstar to name a few - Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 24-36 months - Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (a major investor in Flipkart). We are also backed by the Singapore govt along with other strategic angel investors - Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance, and an ultra-chic office space - Market-leading compensation: If we like you, we will make sure you like our offer :)