(Apply Now) Google Adwords Specialist

15 hours ago


India SANA SEARCH INTERNATIONAL Full time

Job responsibilities of Google Ads Specialist- The core responsibilities of a Google Ads specialist can be broadly categorized into three main areas campaign management performance analytics and staying up to date with effective collaborations - Create and launch new campaigns with specific goals target audiences budgets and bidding strategies Campaign managers strategically select from appropriate campaign types based on business objectives - Manage and optimize existing campaigns by aligning them to the latest trends and relevance This involves monitoring campaign performance analyzing data editing ad copy and other settings to improve results - Identify relevant keywords that customers will likely search to ensure the campaigns reach the right audience - Monitor key metrics like impressions clicks conversions cost per click and return on investment to understand the effectiveness of campaigns - Regularly present performance reports to stakeholders including insights recommendations and justifications for budget allocations - Collaborate with SEO specialists web developers content creates and other marketing professionals to ensure effectiveness of marketing strategies- These are the core responsibilities of a Google ads specialist and they can vary depending on the company industry and campaign goals However understanding core areas will give you a general idea of what this role requires Qualifications of Google Ads Specialist- Focusing on developing core skills and knowledge can take you to your first job However having a good combination of education experience and skills helps you for a smooth journey in your career While a bachelors is not mandatory in the career of a Google Ads specialist it can help you understand the foundation of marketing principles necessary for career growth - Google Skill Shop courses offered by Google cover all aspects of the curriculum from the basics to advanced campaign management Try to gain primary experience in PPC campaigns on platforms like Google and Microsoft - Certification in related fields like digital analytics or conversion optimization can strengthen your profile and demonstrate your commitment to professional development ref updazz com



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