Head of Admissions

1 day ago


Greater Kolkata Area, India iLEAD Kolkata Full time

Key Responsibilities: Strategic Leadership & Planning - Design and implement the annual admissions strategy across UG and PG programs. - Set enrollment targets and lead planning efforts to achieve them. - Identify growth opportunities in markets, channels, and partnerships. Sales Management & Conversion - Drive qualified lead-to-application and application-to-enrollment conversion through structured sales processes. - Personally oversee key lead segments and monitor team-level sales performance. - Ensure high-quality and consistent counselling practices across the team. Counselling & Telecalling Operations - Lead a team of admissions counsellors and tele-calling executives responsible for engaging and converting thousands of leads. - Set performance metrics for counsellors and callers, and manage daily/weekly reviews. - Ensure quality control, training, and scripting consistency across all outbound and inbound communications. CRM & Funnel Optimization - Oversee the use of CRM systems (Meritto) for lead management, automation, and reporting. - Use filters and data analysis to provide teams with targeted lead segments to enhance conversion. - Define lead qualification frameworks and implement structured follow-up mechanisms. - Use CRM analytics to identify drop-offs, improve follow-ups, and optimize conversions. Data-Driven Strategy - Track and analyse key metrics across the admissions funnel—lead quality, counsellor productivity, call-to-conversion ratios, etc. - Run weekly dashboards and executive-level reporting. Team Management & Development - Recruit, train, and mentor a high-performing admissions team. - Implement ongoing training programs on counselling, product knowledge, and CRM utilisation. - Create a culture of accountability, urgency, and excellence. Collaboration & Coordination - Align with marketing, academic, and outreach teams to ensure messaging consistency and seamless candidate experience. - Coordinate with third-party consultants, agencies, and school networks where applicable. Candidate Profile Education - Graduate/Postgraduate in Business Administration, Marketing, or related field (Essential) Experience - Minimum 12+ years in admissions, education sales, or B2C consultative sales (Essential) - Experience in managing counselling teams and medium to large-scale tele-calling operations (Essential) - Proven success in driving student enrollment in higher education institutions (Essential) - Hands-on experience with CRM systems (Essential) - Strong analytical and data interpretation skills (Essential) #Hiring #AdmissionsHead #AdmissionsLeadership #EducationJobs #EdTechJobs #SalesLeadership #AdmissionsManagement #HigherEducation #KolkataJobs #TeamManagement #Counselling #CRM #Meritto #CareerOpportunity #JobOpening #NowHiring #LeadershipRoles #iLEADKolkata


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