Music Marketing Assistant

2 weeks ago

India Tumi Music Full time

Job Description About the company We are a UK-based independent record label with a focus on Latin American music. Our catalogue spans a wide range of genres, from Cuban son and Andean folk to ocarina melodies and beyond. As a small team rooted in organic musical collaboration, we produce 5-6 full-length albums each year, typically recording with artists in Cuba, Mexico, and more recently, Spain. We believe in real musicians, real passion, and real Latin groove, with no shortcuts and no AI. More than just a label, we are a music family, and we are looking for someone who shares this spirit to help us bring our artists to even wider audiences. Job summary It's a part-time, remote role based in India, working directly with the label owner in the UK. You will play an important part in helping our artists reach wider audiences through social media management, playlist promotion, and digital campaigns. You'll also be responsible for tracking performance, preparing reports, and supporting communication with platforms such as Spotify, Apple Music, and YouTube. Key responsibilities - Manage social media accounts (Instagram, TikTok, Facebook, YouTube). - Submit music to Spotify, Apple Music, and iTunes curators, and help grow playlist placements. - Build and maintain playlists on streaming platforms. - Use promotion platforms (e.g. Musosoup, SubmitHub, Playlist Push) and report on results. - Monitor artist performance using Spotify for Artists and other analytics tools. - Maintain clear reports on streaming numbers, playlist growth, and campaign performance. - Assist with online advertising campaigns (TikTok Ads, Facebook Ads, etc.), including budgeting. - Write and send a monthly newsletter to fans and industry contacts. - Help monitor copyright issues to ensure our catalogue is protected. - Communicate clearly and regularly with the UK-based label owner. Skills & qualifications Essential - Bachelor's degree in Marketing, Media, Communications, Music Business/Management, or equivalent practical experience. - Excellent written and spoken English for professional communication. - Strong working knowledge of social media platforms (TikTok, Instagram, Facebook, YouTube). - Comfortable using digital tools (Google Sheets/Excel, newsletters, scheduling tools). - Trustworthy and self-motivated, with the ability to work without constant supervision. - Ability to work independently and meet deadlines in a remote setting. - Passion for music and curiosity to learn about the industry. - Open to learning new tools and adapting to the fast-changing digital music world. Desired - Familiarity with Spotify for Artists, Apple Music for Artists, and YouTube Studio. - Some experience with social media campaigns or digital marketing. - Knowledge of playlist pitching and streaming trends. - Exposure to tools like Musosoup, SubmitHub, or Playlist Push. - Understanding of copyright and digital rights monitoring. - Knowledge of Spanish (reading/listening) to work with Spanish-language lyrics and metadata. - 1-2 years experience in marketing, digital promotions, or music-related projects.

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