Digital Marketing Team Lead

Company Description Digital Tokri is a digital marketing agency dedicated to transforming traditional businesses into digital successes. By leveraging internet marketing channels and cutting-edge strategies, the agency enables clients to achieve business growth while optimizing costs. With a focus on results-driven solutions, Digital Tokri supports its clients in navigating the digital landscape effectively. Location: https://share.Google/s5MYK4BKBE620kXiW Role Description This is a full-time, on-site role based in Pune (Wakad) for a Digital Marketing Team Lead (SEM + SMM). The role involves managing and leading a team to execute effective Search Engine Marketing (SEM) and Social Media Marketing (SMM) strategies. We are looking for an experienced and performance-driven Digital Marketing Manager with expertise in both Search Engine Marketing (SEM) and Social Media Marketing (SMM). The ideal candidate will have strong hands-on experience in managing paid campaigns, building high-impact social media strategies, optimizing performance metrics, and driving measurable business results. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing multi-channel digital campaigns across Google Ads, Meta Ads, LinkedIn, and major social media platforms. You will work cross-functionally with SEO, content, design, development, and client servicing teams to ensure cohesive brand messaging and seamless campaign execution. SEM Strategy, Execution, Optimization & Social Media Marketing & Management - Develop, implement, and manage end-to-end SEM strategies across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms. - Optimize campaigns continuously to enhance CTR, CPC, CPA, ROAS, Quality Score, and conversion rates. - Perform strategic bid and budget management to achieve campaign goals efficiently. - Execute A/B tests for ads, landing pages, and audiences to refine targeting and improve results. - Track and analyze performance using Google Analytics, Google Tag Manager and platform dashboards. - Develop and execute a data-driven social media strategy based on competitive research, trends, and audience insights. - Plan and manage social media campaigns for domestic and international audiences across Facebook, Instagram, LinkedIn, Twitter, and emerging channels. - Oversee content posting, scheduling, engagement, and community management aligned with brand tone and guidelines. - Use analytics tools to track reach, engagement, sentiment, follower growth, and campaign performance to generate actionable insights. - Qualifications & Skills - 3–5 years of combined experience in SEM, SMM, and performance marketing. - Proven track record of running high-performing paid campaigns and social media strategies. - The ideal candidate will possess strong leadership and people management skills, with the ability to motivate, guide, and develop team members. - Strong problem-solving and decision-making abilities, able to address issues promptly and efficiently. Technical Skills - Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics, Tag Manager, Search Console. - Experience with SEM tools like SEMrush, Ahrefs, and social analytics or listening tools. - Strong understanding of campaign KPIs, attribution, and performance optimization. Analytical & Strategic Skills - Data-driven mindset with the ability to interpret complex datasets and extract insights. - Experience with A/B testing, funnel optimization, and ROI-driven strategy building. - Strong budgeting and media planning skills. - Strong leadership skill compelling ad copies and engaging social content. - Excellent presentation, reporting, and communication skills. - Ability to lead & collaborate with creative teams and guide design requirements. - The role also requires strong interpersonal and conflict-resolution skills to maintain a positive and productive work environment. Compensation & Benefits - Comprehensive medical insurance - Budget- 5LPA-6LPA - 5 days working (Monday to Friday) - sick leave, paid leaves and company-observed holidays - Opportunity to work with one of the finest Digital Marketing team. Work Type Work-from-Office (This position is fully on-site; remote work is not available. Please apply only if you are comfortable working from the office only).