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Pega decisioning

1 month ago

Hyderabad, Telangana, India Areteans Full time
Job Description:

- Articulate what customer decision hub, always on marketing and AI mean in a particular sense, how does it deliver the business vision and objectives
- Has minimum 3+ years of experience leading Pega Customer Decision Hub and Pega Decisioning programs.
- Have working knowledge in Pega PRPC
- Should have strong experience in defining, designing, solutioning decisioning projects with Pega decisioning and Pega Marketing
- Provide thought-leadership to regularly generate and incubate new decisioning concepts across business and technical project dimensions solving critical business requirements
- Ability to present decisioning concepts and benefits, and influence stakeholders ranging from marketing heads and vice presidents to the operations team
- End to end experience in defining solutions, design and implementation in Next Best Action Strategy Framework, Single Unified Campaign, Customer Spine or 360 view, Inbound channel integrations, Always-on Marketing, contact strategy, segmentation, adaptive modelling, outbound campaign management
- Experience in distributed systems, large scale non-relational data stores, Big data platforms, data modelling, Email/SMS blasters preferred
- Experience with setup and execution of CDH components such as Adaptive model, Predictive Model, A/B testing, Simulation testing, performance reports and monitoring
- Conversant with designing NBA strategies
- Demonstrated knowledge of industry standard project delivery frameworks including Agile, Scrum and waterfall
- Provide consultation and training to Decisioning architects

SKILLS

Required Skills:

- Pega Decisioning & Marketing skill
- Excellent interpersonal skills and the ability to communicate, partner and collaborate
- Pega PRPC CSA Level

Desired Skills:

- Pega PRPC knowledge at the level of CSSA
- Provide marketing consulting & solutions
- Experience with designing and/or implementing marketing and decisioning software (such as Chrodiant, Infor CRM Epiphany, SmartFocus Experian, Adobe, Oracle, Marketo, Salesforce, Teredata, Aprimo, IBM Unica) Applications

Qualifications:

- Any Degree (B.Tech/BE/M.Tech/MCA)
- Pega CPDC/CPMC Certified - Preferred