Creative Copywriter

About MAD: At MAD, we’re more than a digital agency – we’re a creative collective blending design and storytelling to craft scroll-stopping, thumb-pausing brand moments. Our team works across industries, turning briefs into bold, strategic campaigns that don’t just look good — they perform. Location: Koramangala, Bangalore (Hybrid) Experience : 1-2 years Benefits at MAD: We’ve worked hard to foster a flexible and employee-friendly culture. Here are some policies we’re proud to offer: - Hybrid Working Model: We work in the office on Tuesdays, Wednesdays, and Fridays. Mondays and Thursdays are remote, but you're welcome to come in if you prefer. - Paid Extended Medical Leave: We recognise that there may be times when you can't come to the office due to medical reasons. Rest assured, your sick leave will remain intact. - Annual Reset Leave: Every year end we make sure we give you time off before a new year comes in, these are usually 5-7 days at the end of the year. - Extended Work from Home : Many of us at MAD come from all over the country, and when it's time to head home, we embrace the flexibility to work from wherever suits you best - Compensatory Offs: If you work beyond regular hours, you'll receive compensatory time off and reimbursement for travel and meals. Work Description: - Understand client briefs - Objectives, TG, Tonality, etc. - and ideate for campaigns that meet these requirements. - Work on pitches with a creative team. - Take end-to-end responsibility for a brand’s social media content strategy, including preparing calendars, writing copy and execution. - Think creatively, play with words and write clear, concise and on-brand copy for different clients. - Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs. Skills: - Familiar with major social media platforms, with a keen sense of new features and developments on these platforms. - A knack for editing and proof-reading content with good research-oriented skills. - Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc - Excellent writing ability and a strong command of English both in terms of language and grammar - Good to have a sense of humor. Qualifications: - Bachelor’s degree in Communications, English, Journalism, or a related field (preferred). - 1–2 years of professional experience in copywriting, content creation, or a similar creative role.