
▷ 3 Days Left: Influencer Content Coordinator
6 days ago
Job Description
Job description
Location: India (Remote)
Work hours: must work EST time (7pm-3:30am IST)
Availability: Immediate joiners
About Us
Join our rapidly growing multi-brand e-commerce company specializing in innovative pet products. With month-over-month growth across Amazon, Shopify, and TikTok Shop, we're scaling our creator partnerships to fuel continued expansion across our portfolio of beloved pet brands.
About the Role
We're seeking a highly organized and proactive Influencer Content Coordinator to own the full lifecycle of our micro-influencer and UGC partnerships.
Your primary mission: ensure our marketing team never runs out of fresh, authentic content to test in our PPC campaigns and post organically across our social channels. You'll thrive in this role if you're energized by managing multiple concurrent projects, understand that volume and variety of content drives performance marketing success, and can balance relationship-building with systematic execution to keep our creative pipeline flowing.
What Success Looks Like
Month 1: Establish a steady flow of 10-20 pieces of raw UGC content per week across our brand portfolio Month 3: Maintain a pipeline that helps the team deliver 30+ usable content pieces weekly to fuel our PPC testing and organic content calendar
Month 6: Scale to 30+ weekly content pieces from a diverse creator base, ensuring we never run short of fresh creative for ad testing and social media
Key Responsibilities
Creator Pipeline Management
Research and identify aligned micro-influencers (1K20K followers) on TikTok who genuinely love pets and align with our brand values
Execute strategic outreach while personalizing for higher response rates
Track all outreach metrics and creator lifecycle stages in a project management systems
Seamless Creator Onboarding
Guide creators through signing collaboration agreements and ensure 100% compliance Coordinate product selection and shipping logistics with our fulfillment team
Create exceptional first impressions that lead to long-term creator relationships
Content Strategy & Quality Control
Conduct briefing calls to communicate brand voice, key messaging, and content expectations specific to each product/brand
Serve as primary creator liaison throughout the content creation process
Perform quality assessments on raw footage before handoff to post-production team
Operations Excellence
Maintain organized content filing systems in Google Drive with clear naming conventions
Provide weekly pipeline reports and creator performance insights
Continuously optimize workflows for scalability and creator satisfaction
What You Bring Required Experience
1-2+ years managing creator relationships, UGC campaigns, or content partnerships (agency or in-house)
Proven track record with TikTok and Instagram creator ecosystems
Experience with influencer agreements and collaboration workflows
Strong project management skills with multiple concurrent workstreams
Core Skills
Communication: Clear, friendly, and professional across calls, DMs, and emails
Organization: Systems-minded approach to managing complex workflows
Platform Knowledge: Deep understanding of TikTok and Instagram content trends
Tools Proficiency: Google Workspace, Airtable/Notion, and project management platforms
Bonus Points
Experience in pet industry or lifestyle brands
Multi-brand or agency background
Basic understanding of content performance metrics
Experience with creator contract negotiations
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