Associate, Technical SEO/GEO

Job Description About This Role The Team: The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm's most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for successdelivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. The Technical SEO Lead will be responsible for ensuring the technical health and performance of BlackRock's digital properties across global markets. This role is primarily technicalfocused on optimizing site architecture, speed, crawlability, and indexability to maximize organic visibility and user experience across traditional search and LLMs. As search evolves toward AI-powered discovery, the Technical SEO Lead will play a critical role in future-proofing our websites, leveraging advanced tools and collaborating with development teams to implement technical improvements that drive measurable impact. In addition to technical execution, this role will own SEO reporting, partnering with global teams to deliver insights that inform strategy and performance. Role And Impact ATechnical SEO/GEO Leaddevelops and executes advanced strategies to optimize a website's visibility in both traditional search engines (SEO) and emerging generative AI platforms (GEO), focusing on the technical architecture, crawlability, and structured data. The role involves a combination of technical expertise, data analysis, and cross-functional leadership. As search evolves toward AI-powered discovery, the Technical SEO Lead will play a critical role in future-proofing our websites, leveraging advanced tools and collaborating with development teams to implement technical improvements that drive measurable impact. Responsibilities - Technical Auditing & Monitoring: Conduct in-depth technical SEO audits using Conductor and related tools to identify issues related to crawlability, indexability, site speed, international language targeting and structured data. - Implement Structured Data: Build, optimize, and manage schema markup and semantic data to help machine learning models and search engines better understand the content and context of the website. - Issue Resolution: Collaborate with development teams to implement technical fixes for crawl errors, slow load times, and JavaScript rendering problems. - Performance Analysis: Analyze website data, including organic search performance and technical metrics, to identify optimization opportunities. - Reporting: Monitor and report on technical health metrics to track progress and inform strategy. - Partner with Global team on SEO/GEO reporting on a weekly, monthly, and adhoc basis - Strategy & Planning: Develop and execute technical SEO strategies to improve rankings, user experience, and compliance with search engine guidelines. - Content Migration: Partner with web migration team to support the technical SEO aspects of the Adobe Experience Manager (AEM) migration - Staying Current: Keep up to date with search engine algorithm updates and AI-driven search trends to adjust strategies proactively. Core Skills - Strong grasp of technical SEO fundamentals, including site architecture, crawlability, indexability, and structured data. - Proficiency in Conductor and other SEO tools (Google Search Console, Screaming Frog, Ahrefs, SEMrush). - Ability to analyze data and translate insights into actionable recommendations. - Excellent communication and collaboration skills to work effectively with development, product, and marketing teams. - Familiarity with AI-powered search and emerging technologies impacting SEO. Qualifications - 46 years of technical SEO experience, ideally in enterprise environments or financial services. - Hands-on experience with technical audits, site speed optimization, and structured data implementation. - Proficiency in Conductor, Google Search Console, Screaming Frog, Ahrefs, SEMrush, and Adobe Analytics. - Working knowledge of HTML, CSS, and JavaScript; ability to troubleshoot technical issues. - Strong analytical and problem-solving skills; ability to make decisions in a fast-paced environment. - Exposure to CMS platforms and server-side rendering concepts. - Bonus: Experience with AI-driven search optimization and schema markup. Our Benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about. Our hybrid work model BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock. About BlackRock At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress. This mission would not be possible without our smartest investment the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive. For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.