Urgent Search Digital Marketing Specialist

1 week ago


India XFactor Talent Full time

Digital Marketing Specialist – B2B Lead Generation (Recruitment & Finance Outsourcing) About Us We are a growing Recruitment and Finance Outsourcing firm that partners with international clients to provide high-quality talent, finance, and accounting support solutions. Our mission is to help businesses scale faster through smarter talent and finance operations. To accelerate our growth, we’re looking for a Digital Marketing Specialist who can design, execute, and optimize B2B lead generation campaigns across digital channels — especially LinkedIn, email marketing, and content marketing. Role Overview As our Digital Marketing Specialist, you’ll own the strategy and execution of campaigns that generate high-quality leads for both our Recruitment and Finance Outsourcing services. You’ll manage digital funnels from awareness to conversion, collaborate with sales teams on lead nurturing, and use data-driven insights to optimize performance. Key Responsibilities 🎯 B2B Lead Generation - Develop and manage multi-channel lead generation campaigns across LinkedIn, Google Ads, and email automation. - Build and optimize landing pages and lead magnets (eBooks, webinars, case studies) targeting HR leaders, CFOs, and business owners. - Implement LinkedIn outreach campaigns using Sales Navigator and marketing automation tools. - Create targeted content (posts, whitepapers, newsletters) that attract qualified B2B audiences. - Segment and nurture leads through CRM and marketing automation workflows (e.g., HubSpot, Zoho, ActiveCampaign). 📈 Digital Campaign Management - Plan and execute paid and organic campaigns for brand visibility and inbound leads. - Optimize ad spend and targeting to ensure cost-effective CPL (Cost per Lead). - Monitor campaign performance and report weekly/monthly KPIs (CTR, conversion rate, MQL, ROI). 💬 Content & Social Media Marketing - Develop and manage LinkedIn content calendars to engage recruitment and finance decision-makers. - Collaborate with internal recruiters and finance experts to produce thought leadership content. - Repurpose content for different platforms and ensure consistency in tone, branding, and messaging. 🔍 Analytics & Optimization - Use analytics tools (Google Analytics, LinkedIn Campaign Manager, HubSpot, etc.) to measure and improve campaign effectiveness. - A/B test creatives, landing pages, and messaging to improve conversions. - Deliver regular performance reports and actionable insights to leadership. Requirements ✅ Must Have - 3+ years’ experience in B2B digital marketing or lead generation, ideally within recruitment, staffing, or professional services. - Proven track record in running LinkedIn and Google Ads campaigns with measurable ROI. - Strong understanding of B2B funnels, nurturing workflows, and CRM systems. - Excellent copywriting and communication skills in English. - Proficiency in analytics and reporting tools (Google Analytics, HubSpot, or similar). - Experience with marketing automation tools (HubSpot, ActiveCampaign, Lemlist, etc.). 💡 Nice to Have - Background in recruitment marketing or finance / accounting services marketing. - Familiarity with SEO and content marketing best practices. - Experience managing freelancers or agencies for content, ads, or design. - Basic design skills (Canva, Figma, or similar) for social posts and visuals. - Experience in B2B Lead generation platforms such as Apollo.io, listkit, etc.



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