Lead Designer
1 week ago
Job Description
Roles & Responsibilities
1. Product Design & Development
Lead the conceptualization and creation of sustainable, premium fashion collections.
Oversee design sketches, fabric selection, and production processes.
Innovate with sustainable materials and techniques while maintaining design aesthetics.
2. Visual Branding & Storytelling
Develop creative assets for branding, including packaging, lookbooks, and campaigns.
Design engaging content for social media, website, and marketing materials.
Ensure consistency and alignment with B Labels brand identity across all touchpoints.
3. Trend Research & Market Insights
Stay updated on global and local fashion trends to inspire innovative designs.
Conduct market research to understand customer preferences and competitor offerings.
Adapt designs to reflect the brands ethos while meeting customer expectations.
4. Collaboration & Leadership
Work closely with marketing, production, and digital teams to align creative efforts with business goals.
Manage and mentor junior designers or external agencies to maintain high design standards.
Present design concepts and strategies to stakeholders for approval.
5. Quality Control & Production Oversight
Oversee sampling and production processes to ensure quality standards are met.
Collaborate with production teams to address technical challenges and ensure timely delivery.
Education
Bachelors degree in Fashion Design, Graphic Design, or related fields.
Experience
3+ years of experience in fashion design, graphic design, or related roles.
Prior experience in a fashion or premium lifestyle brand is highly preferred.
Technical Skills
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Strong understanding of fabrics, patterns, and sustainable design techniques.
Knowledge of design tools and prototyping software.
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