Assistant Manager- Loyalty

6 days ago

Panaji Goa Vasco da Gama Goa, India Talisman HR Solutions Full time

Designation Assistant Manager- Loyalty Rewards Shift Timings 9 hrs working rotational shift including night Working Days 6 days a week with rotational off Locations Goa Experience Minimum 2 years Salary Best in the market Qualification Any graduate Age Limit 45 - 50 years Key Responsibilities Loyalty Program Development Management Collaborate with cross-functional teams to design develop and launch effective loyalty programs Analyse market trends customer behaviour and competitive offerings to enhance existing programs Develop innovative loyalty initiatives to attract and retain customers Mobile App Management Engagement Manage and maintain iOS and Android apps ensuring timely updates and bug fixes Collaborate with cross-functional teams design development QA to implement new features and enhancements Analyse app performance user feedback and market trends to inform product decisions Develop and implement app marketing strategies to drive user engagement and downloads Ensure app compliance with platform guidelines Apple App Store Google Play Store and company policies Customer Engagement Create and execute customer engagement strategies to foster long-term relationships Develop personalized communication and marketing campaigns to target specific customer segments Monitor and analyse customer feedback and metrics to optimize engagement efforts Data Analysis and Reporting Utilize data analytics tools to track and analyse loyalty program performance Generate regular reports on key performance indicators KPIs and present findings to stakeholders Identify areas for improvement and make data-driven recommendations Promotion and Campaign Management Plan and execute promotional campaigns to incentivize loyalty program participation Collaborate with Agencies and creative teams to create compelling promotional materials Monitor campaign results and adjust strategies as needed Customer Insights Conduct market research and customer surveys to gain insights into customer preferences Use customer data and feedback to refine loyalty program offerings Stay updated on industry trends and best practices in loyalty marketing Cross-Functional Collaboration Work closely with the sales product development and customer service teams to align loyalty initiatives with overall business goals Collaborate with IT and data teams to ensure seamless integration of loyalty program technologies Manage the developments on the DeltinOne app and ensure constant engagements Qualifications Bachelor s degree in Marketing Business or a related field A Master s degree is a plus Proven experience 4 years in loyalty marketing customer retention or a related role Strong analytical skills with proficiency in data analysis tools and reporting Excellent communication skills both written and verbal Creative thinker with the ability to develop innovative loyalty strategies Proficiency in using customer relationship management software SMS portals and loyalty program platforms Strong project management and organizational skills Ability to work effectively in a collaborative cross-functional team environment Knowledge of the latest trends and best practices in loyalty marketing

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