▷ Urgent Search: Marketing Executive

7 days ago

Hyderabad, India Indrasol Full time

Job Summary

We are seeking a highly motivated Marketing Executive to join our team and play a critical role in driving business growth. This position is responsible for identifying, engaging, and qualifying potential clients through outbound prospecting, marketing campaigns, and relationship-building activities. The ideal candidate will be skilled at using tools such as ZoomInfo and LinkedIn Sales Navigator, confident in cold outreach, and capable of creating impactful client-facing presentations. This role is essential to building a strong sales pipeline and ensuring seamless collaboration between marketing and sales functions.

Key Responsibilities

- Conduct cold calls, email marketing, and LinkedIn outreach to engage prospects and generate interest.
- Plan and execute marketing campaigns to build awareness and attract qualified leads.
- Use ZoomInfo, LinkedIn Sales Navigator, or similar tools for targeted prospect research.
- Generate qualified leads and book appointments with decision-makers.
- Build, organize, and maintain a detailed prospect database.
- Clearly understand and apply the differences between marketing and sales in daily activities.
- Collaborate with the sales team to ensure effective lead nurturing and improve lead-to-deal conversion rates.
- Create professional client presentations using PowerPoint or similar tools.
- Track, measure, and report on key lead-generation metrics.

Required Skills & Qualifications

- Strong verbal and written communication skills with the ability to influence and engage prospects.
- Proven experience using ZoomInfo and LinkedIn Sales Navigator for prospecting.
- Ability to handle objections and confidently perform cold outreach (calls, emails, LinkedIn).
- Clear understanding of marketing vs. sales functions.
- Self-motivated, target-driven, and able to work independently.
- Strong organizational skills with attention to detail and ability to manage multiple tasks.

Preferred Skills (Nice to Have)

- Experience writing proposals for government projects.
- Knowledge of Zoho CRM or similar CRM platforms.
- Strong data analysis and reporting skills to measure campaign effectiveness.
- Familiarity with B2B technology or cybersecurity industries.

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