Manager, Marketing Technology

Job Description At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We're proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN's Products of the Year award in the inaugural Security Operations Platform category. Join a company that's not only leading, but also shaping, the future of security operations. Our mission is simple: End Cyber Risk. We're looking for a Manager, Marketing Technology & Database Management to be a part of making this happen. Position Overview And Objective The Marketing Database Manager will be responsible for managing the health and quality of our marketing database, email programs, and broader support of campaign operations. They will partner closely with the teams that communicate into our database to ensure we comply with best practices, and they have actionable data to use in their campaigns. Primary Responsibilities And Duties - Partner with Senior Marketing Analyst to develop and implement database marketing strategies to achieve business objectives, including customer acquisition, retention and engagement - Partner with Senior Marketing Analyst to develop segmentation strategies within the marketing database so the teams communicating to the database can access cohorts of contacts to market to in a speedy and efficient way - Oversee the maintenance, security and integrity of the marketing database, ensuring that data quality and compliance with external and internal regulations and policies - Set standards around database health and work with the marketing leadership team to develop strategies to improve the quality and health of our database - Work with cross-functional teams, including IT to ensure seamless data integration across Go-To-Customer systems and tools. - Stay up to date on latest customer data trends and requirements (e.g. GDPR, CAN-SPAM), ensuring our teams have appropriate guidance and safeguards to comply with all regulations - Act as air traffic control for our outbound email communications, ensuring we are communicating in a timely, appropriate manner and not over saturating any cohort of contacts in our database. - Plan, create, and deploy targeted email campaigns, including newsletters, product announcements, and automated drip series - Support list import and cleaning process for Marketing campaigns into Marketo Key Skills - High level of proficiency in Marketing Automation Tools, Marketo preferred - Able to translate data insights for business stakeholders. Solid understanding of data segmentation and targeting and the importance of data quality and consistency - Motivated, detail-focused, collaborative - Proficiency in database management systems (like SQL) and marketing automation platforms - Strong analytical and data analysis skills, excellent communication (written and verbal) and interpersonal abilities, creative thinking, and problem-solving. Minimum Qualifications 5-7+ years Marketing Operations experience, ideally within sizeable B2B companies Environment and Physical Demands - Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment. - Requires ability to utilize technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity. - If located in a company office, often requires the mobility to physically navigate the space. - In the event of business travel, mobility sufficient to utilize public and private transport and navigate to essential locations. - May include moving or lifting of 25 pounds or less (e.g., office chair, reams of paper). Travel Requirements Typically 10% or less of business travel Exemption Status to be reviewed by Legal Exempt Why Arctic Wolf At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work USA (2021-2024), Great Place to Work Canada (2021-2024), Great Place to Work UK (2024), and Kununu Top Company Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry. Our Values Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate thatby protecting people's and organizations sensitive data and seeking to end cyber risk we get to work in an industry that is fundamental to the greater good.We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here. We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities. All wolves receive compelling compensation and benefits packages, including: - Equity for all employees - Flexible annual leave, paid holidays and volunteer days - Training and career development programs - Comprehensive private benefits plan including medical insurance for you and your family, life insurance (3x compensation), and personal accident insurance. - Fertility support and paid parental leave Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entireemployeeexperience as accessible as possible and provideaccommodationsas required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [Confidential Information]. On-Camera Policy To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations. Security Requirements Conducts duties and responsibilities in accordance with AWN's Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies). Background checks are required for this position. This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (EAR). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations