Digital Marketing Executive
3 days ago
About the Role:
Toshani Digital, a leading fintech solutions provider, is looking for a highly creative and data-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing campaigns across multiple online channels to build brand presence, generate leads, and drive measurable growth.
Key Responsibilities:
Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and paid ads.
Manage social media pages (Facebook, Instagram, LinkedIn, Twitter, etc.) with engaging content, creatives, and campaigns.
Handle Google Ads, Meta Ads, and other paid platforms for lead generation and brand awareness.
Perform SEO activities: keyword research, backlinking, on-page/off-page optimization
Monitor and analyze website traffic using Google Analytics, Search Console, and similar tools.
Manage and optimize email marketing campaigns (Mailchimp/Zoho/other tools).
Coordinate with the design/content team to create high-performing marketing assets.
Stay updated with the latest digital marketing trends, tools, and strategies.
Prepare and present campaign performance reports with insights and improvements.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Business, or related field (MBA preferred).
Proven experience in digital marketing (13 years).
Hands-on knowledge of SEO, SEM, Google Ads, and social media ads.
Strong understanding of analytics and marketing automation tools.
Creative thinker with excellent communication skills.
Ability to multitask and meet deadlines.
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