Sales Trainee

Job Description

- Location: Bardhaman
- Department: Sales Decorative Paints, South Asia
- Reporting To: Area Sales Manager (ASM)
- Education: Full-time Graduate (BBA/B.Com preferred)
- Experience: 02 years in Sales/Channel Management

Job Summary:

We are looking for energetic and ambitious Sales Trainees to join our Sales team across India. This role is ideal for fresh graduates or early professionals who are keen to build a career in frontline sales, channel management, and retail execution. You will support the Area Sales Manager in expanding market reach, managing distributor operations, and driving growth through structured programs and sales initiatives.

Key Responsibilities:

- Distributor & Field Team Management:
- Assist in onboarding, training, and managing Distributor Sales Representatives (DSRs)
- Ensure distributor teams are equipped with the right product and market knowledge
- Sales Execution & Channel Development:
- Achieve targets related to revenue, volume, product mix, and outlet activation
- Drive numeric reach and penetration by engaging new and existing retail outlets (B1/B2, Platinum, Dulux Points)
- Ensure accurate billing and CRM usage for daily sales tracking
- Program Execution:
- Support implementation of schemes like Eeden, Shop Assistant programs, and in-store conversion drives
- Coordinate with field teams (Painter Reps, MDOs) for customer engagement activities
- Market Feedback & Reporting:
- Provide structured competitor insights and resolve customer issues
- Track beat coverage, distributor performance, and outlet satisfaction

Who Should Apply:

- Graduates (preferably BBA/B.Com) with strong communication skills
- Willing to travel extensively within assigned territory
- Passionate about building a career in FMCG/B2C Sales

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