Senior Digital Production

4 days ago

Palakkad, India Tag Full time

WHAT YOU OFFER US We are seeking a Digital Production & AI Transformation Leader to help shape the next evolution of creative production for one of the world’s most advanced global capability centers in advertising and marketing services. This is not a conventional production role — it is a hybrid of creative technology, automation and operations leadership. The selected leader will drive innovation in digital content creation, establish next-generation workflows and enable AI-powered production at scale across markets and media. Your key roles and responsibilities will include: 1. Digital Creative Production Leadership - Oversee end-to-end production for digital assets including static and rich-media banners, HTML5 creatives, dynamic emails, landing pages, microsites, UI/UX prototypes, and motion graphics. - Partner with global creative and account teams to translate creative ideas into scalable, high-quality digital deliverables. - Champion craft excellence, platform compliance, and performance-driven creativity. 2. Automation & Process Innovation - Identify, design, and implement automation use cases across creative production (e.g., resizing, versioning, localization). - Lead workflow modernization across tools such as Figma, After Effects, Animate, Google Web Designer, Adobe Creative Cloud, and platform APIs. - Develop and govern production templates, component libraries, and automation frameworks to improve throughput and quality. 3. AI-Driven Content & Design Enablement - Evaluate and integrate AI tools for design, image, video, and content generation (e.g., Adobe Firefly, Runway, Sora, Midjourney, ChatGPT, ElevenLabs). - Partner with data, tech, and operations teams to create AI-assisted creative pipelines for banner, motion, and web content. - Stay ahead of trends in creative AI, automation, and MarTech to guide organization readiness. 4. Studio & Capability Growth - Mentor a team of digital producers, developers, and motion designers; nurture cross-functional talent capable of handling integrated campaigns. - Collaborate with operations and global stakeholders to define future capability roadmaps. - Drive partnerships with global agency teams to ensure innovation is business-linked and ROI-driven. GREAT TO HAVE: - 12–18 years of experience in digital creative production, preferably in a global advertising or digital-marketing network environment. - Expertise across HTML5 banners, motion graphics, UI/UX, responsive web, email design/development, and digital campaign deployment. - Hands-on experience in creative automation workflows (Figma plugins, Adobe scripts, API-driven production, or similar). - Working knowledge of AI tools and creative automation platforms for design, content, and motion generation. - Proven success in leading digital or hybrid creative teams across global markets. - Excellent understanding of production metrics, workflow governance, and delivery automation. - Strong collaboration and communication skills; able to bridge creative, technology, and operations teams. PREFERRED QUALIFICATIONS: - Exposure to AI/ML in creative or content production ecosystems. - Experience building or managing Centers of Excellence for creative technology or digital craft. - Understanding of DAMs, workflow tools, and automated QA systems. - Passion for technology-driven creativity and the evolving future of digital production.

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