Urgent Search: Senior Manager

3 days ago

Noida Uttar Pradesh, India Larsen & Toubro Full time

Key purpose of the job This role is responsible for strategizing planning and executing all brand and marketing communication programs across defined geographies The objective is to build brand equity craft immersive brand experiences and generate qualified demand for real estate projects through effective marketing activations walkthroughs and collaterals Key Accountabilities Strategic Create and drive the overall marketing strategy for corporate brand and individual projects Develop media plans to increase project visibility and reach among the relevant TG Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative Build a differentiated brand positioning through storytelling and customer-centric messaging Translate consumer insights and competitor analysis into actionable branding opportunities Operational Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations Conceptualize and manage project-level walkthroughs e g sample flat walkthroughs 3D site tours virtual walkthroughs project films and digital show suites Develop and produce end-to-end marketing collaterals Project brochures leaflets coffee table books Video teasers testimonials drone shots AVs Digital creatives microsites e-mailers social media banners Physical collaterals hoardings signages standees model flat branding site office decor Collaborate with agencies to design immersive site branding and launch experiences ensuring the brand story is felt right from first touchpoint to transaction Plan manage and execute all ATL BTL and TTL campaigns including events promotions media buys hoardings email marketing etc Own and deliver high-impact on-ground activation strategies for new project launches handovers milestone celebrations etc Track and optimize the marketing funnel measure ROI on each campaign and report performance with dashboards Plan and execute photo video shoots to enhance brand imagery and asset library Create compelling project walkthrough scripts voiceovers and experiential storytelling elements Manage vendor relationships and ensure timely production of all collaterals and event setups Internal External Interactions Internal Sales CRM Business Development Planning Design Engineering Customer Experience Digital Teams External Creative Agency Media Planning Agency Public Relation Agency Digital Agency Event Management Agency BTL Agencies Architects Interior Designers Printing Collateral Vendors Event Agencies BTL Vendors Fabricators Decorators Preferred Profile Competencies MBA in Marketing Communications with 6-10 years of experience in real estate luxury hospitality or consumer brand marketing Experience in handling 360 marketing campaigns and working with multiple agencies Strong creative eye with an understanding of visual storytelling walkthrough scripting brand voice and tone Excellent communication and project management skills Highly collaborative and stakeholder-friendly mindset

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