Google Adwords Specialist

6 days ago

Delhi NCRDelhiNoidaGurgaonGurugramLucknowRajasthanAnywhere in IndiaMultiple Locations Sana Search International Full time

Job description: Job Description: Google Ads Specialist. Position: Google Ads Specialist. Department: Digital Marketing. Location: Gurugram. Shift: Night Shift. Working: 5 days. Salary: Best in industry Experience: 1 Yeas + Job Summary : - We are seeking a highly skilled and motivated Google Ads Specialist to join our digital marketing team. - The ideal candidate will be responsible for managing and optimizing Google Ads campaigns, with the goal of driving online traffic, increasing conversions, and achieving company objectives. - This role requires strong analytical skills, strategic thinking, and the ability to adapt campaigns based on performance metrics. Key Responsibilities: Campaign Management: - Plan, set up, and manage Google Ads campaigns, including Search, Display, Shopping, and YouTube ads. - Optimize existing campaigns to maximize performance, focusing on ROI and key performance indicators (KPIs). - Conduct thorough keyword research and develop effective keyword strategies. - Monitor and adjust bidding strategies to meet budget and performance goals. Performance Analysis & Reporting: - Analyze campaign performance data and generate comprehensive reports on key metrics such as clicks, conversions, and cost-per-click (CPC). - Identify trends and insights from data to continuously improve ad performance. - Provide recommendations for optimization and adjustments to meet client or business goals. Ad Copy & Creative Development: - Develop and test compelling ad copy to ensure relevance and engagement with target audiences. - Collaborate with the creative team to produce high-quality landing pages, banners, and other ad creatives. A/B Testing & Optimization: - Run A/B tests for ads, landing pages, and bidding strategies to improve ad effectiveness. - Optimize campaigns based on performance, continuously testing new strategies, keywords, and creative formats. Budget Management: - Effectively allocate and manage campaign budgets to maximize the performance of Google Ads campaigns. - Monitor daily and monthly budgets to ensure proper spend allocation and avoid overspending. Collaboration & Communication: - Work closely with the marketing and analytics teams to align Google Ads strategies with overall business goals. - Communicate campaign performance and results to stakeholders, offering actionable insights. Requirements: - Proven experience managing Google Ads campaigns with a focus on paid search and display advertising. - Google Ads certification (preferred). - Strong understanding of Google Ads platform, including keyword research, ad copy creation, and performance tracking. - Proficiency in Google Analytics and other web analytics tools. - Ability to analyze data and draw actionable insights to improve campaign performance. - Excellent written and verbal communication skills. - Detail-oriented, with the ability to manage multiple campaigns simultaneously. Preferred Skills: - Experience with Google Shopping and YouTube ads. - Familiarity with other paid advertising platforms such as Bing Ads or Facebook Ads. - Strong understanding of SEO principles and how they relate to paid search advertising. Education & Experience: - Bachelor's degree in Marketing, Advertising, Business, or a related field (preferred). -1 year+ to years of experience managing Google Ads campaigns.

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