▷ (Urgent Search) Google Adwords Specialist (1-9 yrs)

3 weeks ago

Delhi NCRDelhiNoidaGurgaonGurugramLucknowRajasthanAnywhere in IndiaMultiple Locations Sana Search International Full time

Job description:

Job Description: Google Ads Specialist.

Position: Google Ads Specialist.

Department: Digital Marketing.

Location: Gurugram.

Shift: Night Shift.

Working: 5 days.

Salary: Best in industry

Experience: 1 Yeas +

Job Summary :

- We are seeking a highly skilled and motivated Google Ads Specialist to join our digital marketing team.

- The ideal candidate will be responsible for managing and optimizing Google Ads campaigns, with the goal of driving online traffic, increasing conversions, and achieving company objectives.

- This role requires strong analytical skills, strategic thinking, and the ability to adapt campaigns based on performance metrics.

Key Responsibilities:

Campaign Management:

- Plan, set up, and manage Google Ads campaigns, including Search, Display, Shopping, and YouTube ads.

- Optimize existing campaigns to maximize performance, focusing on ROI and key performance indicators (KPIs).

- Conduct thorough keyword research and develop effective keyword strategies.

- Monitor and adjust bidding strategies to meet budget and performance goals.

Performance Analysis & Reporting:

- Analyze campaign performance data and generate comprehensive reports on key metrics such as clicks, conversions, and cost-per-click (CPC).

- Identify trends and insights from data to continuously improve ad performance.

- Provide recommendations for optimization and adjustments to meet client or business goals.

Ad Copy & Creative Development:

- Develop and test compelling ad copy to ensure relevance and engagement with target audiences.

- Collaborate with the creative team to produce high-quality landing pages, banners, and other ad creatives.

A/B Testing & Optimization:

- Run A/B tests for ads, landing pages, and bidding strategies to improve ad effectiveness.

- Optimize campaigns based on performance, continuously testing new strategies, keywords, and creative formats.

Budget Management:

- Effectively allocate and manage campaign budgets to maximize the performance of Google Ads campaigns.

- Monitor daily and monthly budgets to ensure proper spend allocation and avoid overspending.

Collaboration & Communication:

- Work closely with the marketing and analytics teams to align Google Ads strategies with overall business goals.

- Communicate campaign performance and results to stakeholders, offering actionable insights.

Requirements:

- Proven experience managing Google Ads campaigns with a focus on paid search and display advertising.

- Google Ads certification (preferred).

- Strong understanding of Google Ads platform, including keyword research, ad copy creation, and performance tracking.

- Proficiency in Google Analytics and other web analytics tools.

- Ability to analyze data and draw actionable insights to improve campaign performance.

- Excellent written and verbal communication skills.

- Detail-oriented, with the ability to manage multiple campaigns simultaneously.

Preferred Skills:

- Experience with Google Shopping and YouTube ads.

- Familiarity with other paid advertising platforms such as Bing Ads or Facebook Ads.

- Strong understanding of SEO principles and how they relate to paid search advertising.

Education & Experience:

- Bachelor's degree in Marketing, Advertising, Business, or a related field (preferred).

-1 year+ to years of experience managing Google Ads campaigns.

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