15h Left: Social Media Executive

Job Description

Job Description - Social Media Executive

Ahmedabad, India

About Us

Ahmedabad International School (AIS) was founded 25 years ago, on the belief that self-learning leads to lifelong learning. The AIS community inculcates a love for learning, fosters social and emotional acuity, develops responsible global citizens, and builds a strong academic foundation.

AIS is an IB World School where students fall in love with learning, discover their passions, and prepare for the world beyond the classroom. AIS is over 1600 students strong across K-12 with some of the finest placements in the world. AIS alumni are represented at Stanford, Columbia, Cornell, Brown, Carnegie Mellon, Oxford, Cambridge, Imperial, St. Andrews, IITs, NLUs, and many more distinguished universities.

Our goal is to build a learning community like no other - one where students and teachers feel empowered to do their best work. AIS teachers are critically reflective practitioners who wear multiple hats - facilitators, mentors, learners, friends, researchers, and collaborators. They ask and ponder over hard questions like what is the role of a teacher when information is available at a click, how do we design learning that is challenging and significant, and much more.

Our Team

Faculty at AIS are exceptional. They create and model a high-quality learning environment. Our team is diverse and comes from some of the finest institutions in the world - Stanford, Brown, IITs, McKinsey, Teach for India, and varied international schools. AIS teachers are not the sage on the stage but rather the guide by the side. They are strong communicators, they are designers of learning, provide intellectual challenge, guide student curiosity, and co-construct learning with students. To ensure that we recruit and retain the strongest teachers, we place an emphasis on continuous teacher professional development and well-being.

About the Social Media Executive role

As we continue to expand our operations, we are looking for an experienced and creative professional to join our core team in the role of Social Media Executive. We spend most of our time thinking about how we can deliver more meaningful learning experiences and we want our Social Media Executive to apply the same passion, rigour, and intellectual discipline to share what we do with the world. As a champion of the AIS culture, you will apply your digital marketing and strategic thinking skills to create a social media and communication function that gives AIS a unique competitive advantage.

Job role and responsibilities

Content Creation & Management

- Capture photos and videos of school events, classroom activities, student work, and campus life.
- Draft engaging captions and post content tailored to each platform&aposs tone and audience.
- Create Instagram stories, reels, and YouTube shorts to boost engagement.

Platform Management

- Maintain a consistent posting schedule across Instagram, YouTube, and LinkedIn.
- Monitor comments, messages, and DMs to ensure timely responses and engagement.
- Track basic analytics (reach, likes, shares, views) and report performance trends monthly.

Coordination & Collaboration

- Work closely with teachers, coordinators, and the school leadership to plan coverage of key events and initiatives.
- Liaise with the in-house design team (or external vendors) for visual and video edits when required.
- Ensure timely collection of briefs, approvals, and uploads.

Planning & Archiving

- Maintain a monthly social media calendar in coordination with the school leadership team.
- Organize and archive media files and content assets efficiently for future use.

Creative Input & Trends

- Stay updated with trends in educational and youth-centric social media content.
- Propose creative ideas for posts, reels, or campaigns to keep the schools presence fresh and engaging.

Preferred Qualifications/Skills

- A strong video-first mindset with the ability to conceptualize, shoot, and edit short-form videos (Reels, YouTube Shorts, etc.)
- Hands-on experience with basic video editing tools (e.g., CapCut, InShot, or similar mobile-friendly apps)
- Understanding of storytelling techniques for visual platforms like Instagram and YouTube
- Basic photography skills and proficiency in Canva or similar tools for creating quick, on-brand social posts
- Strong interpersonal skills with the ability to coordinate with teachers, students, and school leadership
- Clear, concise writing skills for captions and post descriptions
- Willingness to learn, adapt, and stay updated with social media trends
- Prior experience in education or content creation for schools is a plus

How to apply

If you think you would be a good fit for the role, please send in your resume to [Confidential Information] or apply through LinkedIn post. The interview process will entail 2-3 rounds of interview and one written assignment.

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