User Acquisition

2 weeks ago


Pune, India Reliance Games Full time

Job Description Key Duties and Responsibilities - Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook); implement daily and weekly changes to active ad campaigns - Perform deep analysis of UA efforts across all mobile titles - Actively monitor the latest products and features from partner ad networks - Collaborate with the art team on creative development. - Influence internal marketing plans across the marketing organization to help improve first time user engagement and acquisition - Regularly generate growth focused ideas and hypotheses, and then rigorously test them. Examples Include - Working with the analytics team on Campaign targets linked to predicted revenue models - Working with the product team to ensure the maximization of live-operations events Requirements - Minimum 2 years experience in a SEM or UA marketing role with mobile app experience. - Experience with Facebook, Google AdWords and/or Ad Networks. - Demonstrated experience scaling annual UA budgets from launch to growth to maturity - Demonstrated experience in identifying, working with, and maximizing current and new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC,Apple Search, a wide range of adnetworks (Unity, Vungle, Applovin, etc.), and more. - Experience with MMPs (Mobile Measurement Partners) and attribution tracking - Demonstrated experience building processes and exit KPIs for creative testing at high velocity (20-50 new creatives per month) - Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations even when the available data might not be perfect - Experience with Excel (Pivot Tables, Advanced Formulas, Data Manipulation). - SQL knowledge is a plus. - Passionate about mobile/social integration in Gaming, entertainment industry and professional sports businesses. - Degree in marketing or a related business field - Prior game industry experience is a plus.



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    Who We Are Reliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India , and our studio leads the conceptualization, development, and P&L for all our titles. We have produced some of the biggest and best IP-based games in the world , collaborating with Hollywood studios...

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    Who We Are Reliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India, and our studio leads the conceptualization, development, and P&L for all our titles. We have produced some of the biggest and best IP-based games in the world, collaborating with Hollywood studios like...

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    Who We AreReliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India, and our studio leads the conceptualization, development, and P&L for all our titles.We have produced some of the biggest and best IP-based games in the world, collaborating with Hollywood studios like...

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    Pune, India Reliance Games Full time

    Who We AreReliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India, and our studio leads the conceptualization, development, and P&L for all our titles.We have produced some of the biggest and best IP-based games in the world, collaborating with Hollywood studios like...

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