Parlour Marketing Manager Based Ahmedabad
4 weeks ago
Marketing Manager for parlour business will be responsible for driving business growth building the brand and leading the innovation process for the portfolio Marketing Managers focus will be to develop and implement effective marketing strategies that will ensure same store sales growth increasing market share He She will work cross-functionally to execute these strategies and provide support to the operations team Annual Planning Execution Develop and implement annual marketing plan to achieve Parlours top line and bottom line Executing monitoring monthly activities to achieve SSSG targets and support new outlet opening Drive volume and value growth across regions to deliver on the annual marketing plan Closely liaison with central marketing team to ensure campaign planning of parlour are in line with overall brand campaigns Retail Branding Campaign Activation CRM Develop and implement marketing branding and communication strategies including campaigns content design events digital marketing and PR Plan Implement the CRM interventions using technology like WA SMS Emailers to drive repeat consumption Engage with creative activation agencies to develop and execute the branding elements communication activation activities Consumer Promo Schemes Design consumer promotions schemes initiatives for increasing consumer offtakes Category Competition Consumer Analysis Drive consumer understanding for overall brand as well as the portfolio categories to feed into initiative planning Tracking competition and category trends on retail and devise plan of action Regular market visit and work closely with regional team to understand market specific challenge and suggest action plan New Product Development Develop new product for parlours basis strong category competition and consumer understanding for various regions Own the overall stage gate process for developing from idea generation to execution Budget Management Manage portfolio A SP budgets Participate in the demand and supply planning process S OP process Work closely with the cross functional teams purchase finance legal central marketing team supply chain IT to drive various initiatives Analysis Reporting Weekly and monthly analysis of performance of various intervention reporting Analyse performance of outlets on monthly basis and suggest LAM interventions
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