SEO Content Writer

17 hours ago

Gurugram Gurugram India Policybazaar.com Full time

Job Description About the Company PolicyBazaar.com is India's leading digital insurance marketplace and one of the most valuable insur-tech companies globally. We started our journey in 2008; in 2018 we became just the third Unicorn in India and went public in 2021. Policybazaar is at heart a data and technology company that has revolutionized the insurance market in India. We deploy cutting edge technology, use advanced data analytics and leverage AI/ML to offer customer centric products, optimised customer journeys, and ensure superior customer experience across the insurance value chain. We have had a major influence on how protection insurance products are bought in the country and are responsible for sourcing a significant portion of the market in Term and Health insurance. In FY25, we sourced over 23.5K Crores of Premium and have been growing at 44% CAGR for the last five years. We have 10cr+ registered users and have provided insurance to 2cr+ people. We have an industry leading 93% market share of the online aggregator market. Brands under the PB Fintech Umbrella: Paisabazaar.com, Policybazaar For Business, PB Partners, Policybazaar Dubai, PB Pay, Docpime. Job Responsibilities - Conduct research to understand the target audience, business insurance product, and industry trends (relevant to B2B industry) - Create content optimized for search engines by including relevant keywords and phrases, as per the legal and compliance guidelines, with the objective of driving SEO ranking across important keywords. - Write informative and engaging content that conveys the brand's voice, message, and value proposition. - Collaborate with design team, technology team, SEO team and other stakeholders to create effective content that aligns with the core KPIs - Optimize content for on-page SEO factors, such as meta descriptions, title tags, and header tags - Conduct keyword research to identify high-traffic and low-competition keywords to target in their content, through the use of tools like keyword planner, SEMRush, Ubersuggest, etc. - Edit and proofread content to ensure it is error-free, concise, and easy to read - Follow ethical guidelines and legal requirements related to content creation, such as copyright and plagiarism laws - Continuously update knowledge of the latest trends and best practices in SEO content writing - Take ownership of the KPIs directly/ indirectly impacted by content quality and quantity. - Write catchy, engaging marketing copies for digital ads, etc. with the objective of lead generation - Manage content agencies, proof-read their work and provide them with strategic guidance to curate SEO-optimized content Required Skillset - Excellent writing and verbal communication skills - SEO knowledge - Creativity and originality - Research skills through the use of SEO tools - Attention to detail

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