Content Writer

Job Title Content Writer - Website Blogs Digital Campaigns Department Marketing Location Insert Location Reporting To Campaign Manager Employment Type Full-time On-site About the Role We re looking for a creative and detail-oriented Content Writer to craft engaging research-based and SEO-optimized content across multiple digital platforms including websites blogs emails ads and social media The ideal candidate has a passion for writing a strong sense of brand tone and the ability to produce high-quality content that drives engagement and conversions Key Responsibilities1 Website Blog Content Research write and update website pages and blogs with accurate SEO-friendly information Maintain a monthly blog calendar and ensure consistent publishing of trending and relevant topics Audit and improve existing content to align with brand goals and tone KPI 10-20 blogs published monthly with 95 approval rate 100 website content updated and research-backed 2 Brand Consistency Editing Proofread and edit all content to ensure error-free delivery and tone consistency across all channels Maintain uniform grammar style and brand voice in all communications Track competitor content and share actionable insights for improvement KPI 95 consistency score monthly competitive content analysis integrated into planning 3 Creative Copywriting Ads Captions Emails Create catchy ad copies and campaign captions for Meta Google and other platforms Draft promotional emails and WhatsApp templates for course and workshop promotions Develop hooks taglines and short-form content for lead generation and awareness KPI 90 approval rate 5-10 ad copy variations per campaign 20 open rate and 5 CTR on email WhatsApp campaigns 4 Social Media Community Content Write creative posts carousel captions and storytelling content for Instagram Facebook and LinkedIn Collaborate with designers to ensure timely delivery as per content calendars Prepare student success stories and testimonials for digital campaigns KPI 90 posts published as per content plan measurable engagement growth likes shares saves 5 Video Scripts Storytelling Write engaging video scripts for promotional videos YouTube explainers and testimonials Coordinate with the creative media team to match tone pacing and visual direction Adapt scripts for English and bilingual Malayalam-English formats when required KPI 4-6 approved video scripts per month 95 on-time delivery 6 Persona Research Campaign Messaging Develop creative audience personas with goals motivations and content hooks Align messaging strategies with specific campaign objectives and audience types KPI 2-3 detailed personas per month personas actively used in campaign messaging Required Skills Qualifications Bachelor s degree in English Journalism Mass Communication or Marketing 1-3 years of experience in content writing copywriting or digital marketing Excellent writing editing and research skills English Malayalam preferred Strong understanding of SEO digital marketing trends and ad copy styles Familiarity with tools like Canva ChatGPT Grammarly or similar writing AI tools Performance Indicators Content delivery and approval rate Blog and social post publishing frequency Engagement and CTR metrics across campaigns Email open and click-through rates Persona usage in campaign targeting Why Join Us Opportunity to create impactful content for a leading educational brand Collaborative and creative work environment Scope for career growth and upskilling in content strategy and digital marketing Interested Send your resume writing samples or portfolio links to recruitment tijusacademy com with the subject line Application for Content Writer - Your Name Job Types Full-time Permanent Pay 17 000 00 - 22 000 00 per month Benefits Paid sick time Paid time off Education Bachelor s Required Experience content writing 1 year Required Language English Preferred Malayalam Required Work Location In person