3 Days Left Influencer Strategy Manager

2 weeks ago

Mumbai, India FCB Kinnect Full time

Why This Role Rocks You think in trends. You see creators as collaborators. You connect brands to culture in a way that’s sharp, timely, and unforgettable. As Influencer Strategy Manager, you’ll lead the charge on planning high-impact campaigns powered by the right talent. From meme pages to mega-creators, from barter deals to celebrity drops—you’ll match ideas with the voices that make them matter. This is your chance to shape the next wave of creator-brand partnerships, backed by insights, innovation, and a love for the scroll. The Impact You’ll Drive - Build strategic influencer plans that align the right creators with campaign goals, moments, and formats - Track pop culture, internet trends, and rising creator talent—turning them into brand opportunities - Own the thinking behind format innovation: from meme marketing and barter collabs to affiliate models and PR amplification - Develop vertical expertise (fashion, beauty, tech, lifestyle, etc.) to fuel smarter recommendations - Work with Creative Strategy to embed influencers organically into campaign concepts - Align with Buying & Negotiation to ensure every recommendation is both exciting and executable - Maintain and grow an influencer intelligence system (costs, engagement rates, past performance) - Benchmark creators against category norms and forecast campaign outcomes with data partners - Identify and pitch first-mover talent before they become mainstream - Build authentic relationships with creators and talent reps—turning negotiations into partnerships What You’ll Bring - 4–7 years of experience in influencer marketing, talent strategy, or digital brand planning - Strong knowledge of the influencer ecosystem—across formats, categories, and platforms - Experience working across formats like PR stunts, celeb tie-ins, barter, and affiliate campaigns - A strong command of Generative AI tools (for trend-spotting, creator sourcing, and research) - Analytical thinking—you use data to assess creator fit and forecast campaign outcomes - Excellent storytelling and presentation skills—internally and in client-facing rooms - Cultural curiosity and a knack for spotting “what’s next” before it lands on Reels or Reddit

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