Employer Brand And Recruitment Marketing Partner

Company Description About Grab and Our Workplace Grab is Southeast Asia s leading superapp From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free we ve got your back with everything In Grab purpose gives us joy and habits build excellence while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone with heart hunger honour and humility Get to Know the Team We are the Employer Branding and Recruitment Marketing team who are strategists and storytellers translating Grab s mission to drive Southeast Asia forward by creating economic empowerment for everyone into compelling narratives for top talent Our work attracts individuals who embody Grab s core values eager to contribute and make a tangible impact across our superapp ecosystem We blend high-level strategy with hands-on execution to connect with diverse candidates and enhance Grab s employer brand Get to Know the Role Reporting to the Head of Employer Branding Recruitment Marketing who is based in Malaysia you will work onsite at Grab s Bangalore office You will be a specialised digital marketer who can help us tell this story and connect with candidates who want to solve real-world problems Applying digital marketing skills in a meaningful way and making Grab a top employer choice regionally while building the data and tech foundation that powers our recruitment marketing You will blend high-level strategy with practical execution if you are motivated to turn creative ideas into measurable results we want to hear from you The Critical Tasks You Will Perform You will work on two main areas where you ll work with partners across the company 1 Marketing Operations and Analytics 50 Own and improve our core recruitment marketing tools including our Career Site CMS and Candidate Relationship Management CRM system Take the lead on our Google Analytics and Google Tag Manager accounts with a focus on ensuring our data is accurate trustworthy and handled with integrity Design dashboards maintain and track our performance goals and turn data into clear practical reports for the team Always look for ways to improve by analysing campaign performance across all channels to help us make informed decisions with data Use your findings to A B test campaigns improve our web pages and refine our content strategy to get the best results 2 Employer Brand Activation 50 Develop and implement a local employer brand strategy that showcases how candidates work at Grab can positively impact the community Manage a local content calendar creating everything from blog posts and employee stories to social media campaigns that speak to talent who share our passion for service Plan and manage a mix of virtual and in-person recruitment events such as meetups career fairs and workshops that foster genuine connections Work with our Talent Acquisition team to build relationships with industry groups and community organisations to grow our talent network Partner with recruiters and business leaders providing them with insights about the local talent market to help guide their hiring efforts Qualifications What Essential Skills You Will Need 5 years of experience applying digital marketing employer branding recruitment marketing or marketing operations skills Marketing Tech Proficiency Hands-on advanced experience with the following CMS Build custom campaign landing pages and keeping our Grab career site fresh engaging and up-to-date Recruitment CRM Experience using a CRM for talent pipelining marketing automation and audience segmentation Google Analytics Understand GA4 including event tracking custom reports and funnel analysis Google Tag Manager Create and manage tags triggers and variables Google Search Console Experience with performance monitoring and SEO insights You will translate data into compelling stories and implementable insights You demonstrate ethical compass a collaborative spirit and an impact-focused mindset making a lasting positive impact for users and the team Have experience collaborating with diverse teams including Talent Acquisition Marketing and local business leaders Experience in thorough and concise written and verbal interactions Additional Information Life at Grab We care about your well-being at Grab here are some of the global benefits we offer We have your back with Term Life Insurance and comprehensive Medical Insurance With GrabFlex create a benefits package that suits your needs and aspirations Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all LASA volunteering leave We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life s challenges Balancing personal commitments and life s demands are made easier with our FlexWork arrangements such as differentiated hours What We Stand For at Grab We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique