▷ (13/10/2025) Fractional Cxo (esr)

This is a remote position Company Description Racehorse Business Consulting RBC supports startup founders by providing strategy expertise and resources enabling businesses to become stronger and easily scalable RBC also connects startups with the right investors and offers fundraising support Our mission is to Co-build Co-deliver equipping startups with the leadership and support they need to unlock their true potential About the Role Seeking a Chief Marketing Officer CMO for a startup which enables individuals and MSMEs to measure their carbon footprint invest in verified green instruments and execute credible CSR ECSR programs with measurable outcomes The platform connects carbon tracking green investing and offsets with a community-led engagement engine to drive real environmental impact and growth for customers The CMO to own positioning pipeline growth and go to market for a green fintech and CSR platform operating in a trust sensitive lightly regulated space The CMO will align brand product and revenue while building a repeatable demand engine across B2C track invest offset and B2B CSR ECSR MSMEs brands Role Description 1 Strategy and Positioning Define ICPs buyer personas and value propositions across consumers MSMEs and brand CSR stakeholders craft a category narrative that is climate rigorous and compliance safe Build a 12 month GTM roadmap with clear OKRs segment priorities and regional focus align pricing packaging and offers with sales motions Establish messaging frameworks for carbon tracking verified offsets green portfolios and CSR ECSR offerings 2 Demand Generation and Pipeline Build a full funnel engine content SEO performance partners community EnviroTribe tied to SQL SQO and pipeline targets for both B2C and B2B motions Stand up ABM for MSMEs brands plan quarterly campaign playbooks with lead to revenue goals and CAC payback thresholds Optimize channel mix and budgets across paid content events social and PR to hit growth and efficiency targets 3 Marketing Operations and Analytics Implement attribution and dashboards from traffic MQL SQL Win forecast pipeline coverage and report ROMI with reallocation to highest yield channels Run experimentation A B MVT to improve activation offset conversion funded accounts and sales cycle velocity Maintain clean data tracking and governance across CRM marketing automation with clear SLAs 4 Product Marketing and Sales Enablement Create battlecards talk tracks objection handling and proof assets case studies ROI impact calculators registry backed retirement dashboards Lead launches for new offerings solar wind participation eco portfolios CSR programs with win loss feedback loops Train Sales Partnerships maintain a content library mapped to buyer stages and compliance guidelines 5 Ecosystem Brand and Team Leadership Drive co marketing with registries verification partners RIAs distributors renewables partners and CSR networks to accelerate credibility and distribution Lead PR analyst relations and social proof programs build trust in a category prone to greenwashing Orchestrate a hybrid bench in house partners with sprint goals and a 90 day operating rhythm deliver board ready updates Requirements Must have Experience 10 years in growth marketing with recent leadership owning end to end GTM and revenue impact in regulated or trust sensitive categories fintech climate sustainability impact Demonstrated success building ABM for SMBs MSMEs and partner led motions that convert to paid pilots and scaled programs Product marketing depth translating complex climate finance concepts into simple credible value propositions for multi stakeholder deals Marketing ops fluency attribution CAC LTV modeling cohort analysis dashboards and rapid experiment design Nice to have Experience with carbon markets standards registries e g Verra Gold Standard ICVCM sustainable finance distribution or CSR ECSR program marketing Ecosystem relationships across ESG CSR leaders MSME associations wealth distributors RIAs renewables impact partners and relevant media events KPIs Pipeline creation and coverage 3-5x next quarter target SQL quality win rate lift and marketing sourced influenced revenue CAC payback and cost per SQO by channel with quarter over quarter improvement B2C activation funded account offset conversion B2B ABM sourced meetings and pilot to scale conversion Partner sourced pipeline from registries distributors and CSR networks PR analyst share of voice Benefits Engagement details Fractional 18-20 hours week for an initial 12-15 months engagement with option to extend Hybrid remote with periodic on site at key pilots and events Outcome based retainer with success incentives linked to pipeline and revenue milestones