High Salary Business Analyst
1 day ago
About Us:Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of
the Role:-We are seeking an experienced Business Analyst to join our team. The successful candidate will be responsible for analyzing and interpreting complex data sets, identifying trends and insights, and developing actionable recommendations to support our product development and
We're looking for a data-savvy and detail-oriented Marketing Performance Analyst & Campaign Specialist to join Paytm's Merchant Marketing team. This role will be the bridge between marketing execution and data insights - ensuring every campaign is tracked, measured, and optimized for impact.
You will own end-to-end campaign performance tracking across all channels and manage a portion of CleverTap campaign execution, helping us deliver data-backed growth at scale.
Key Responsibilities
1. Campaign Tracking & Reporting
Track and measure performance of 200-300 monthly campaigns across multiple channels (SMS, WhatsApp, push notifications, in-app, banners, email, etc.).
Build and maintain campaign performance dashboards with KPIs such as reach, engagement, conversions, GMV impact, and ROI.
Ensure data accuracy by validating and cleaning incoming campaign performance data.
Provide actionable insights to campaign managers and business stakeholders for optimization.
2. Marketing Automation (CleverTap)
Create and schedule selected campaigns on CleverTap (push, in-app, WhatsApp, etc.) based on briefs.
Support campaign segmentation, audience targeting, and A/B testing.
Maintain and update user segments for ongoing lifecycle and winback campaigns.
3. Insights & Optimization
Identify trends, best-performing channels, and improvement opportunities from campaign data.
Work with the growth, product, and marketing teams to recommend targeting refinements and messaging tweaks.
Present weekly and monthly performance summaries to business leaders.
:
1. 2-4 years of experience in marketing analytics, campaign performance tracking, or marketing operations.
2. Hands-on experience with marketing automation tools (CleverTap preferred, but MoEngage, WebEngage, or similar also okay).
3. Proficiency in Excel / Google Sheets, SQL (basic queries), and data visualization tools (Tableau, Data Studio, or similar).
4. Strong analytical thinking and ability to translate data into actionable recommendations.
5. Excellent communication skills for working with cross-functional teams.
6. Attention to detail and ability to manage multiple priorities in a fast-paced environment.
Why join us : We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people's collective energy and unwavering focus on the customers, and that's how it will always be. We are the largest merchant acquirer in India.
Compensation:If you are the right fit, we believe in creating wealth for enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story
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