Paid Ads Specialist

2 weeks ago

Chennai, India Elephant in the Boardroom Full time

Job Title: Paid Ads Specialist - Google Ads (Search Strategy + AI-Ready) Location: Chennai - Onsite (Monday to Friday) Experience: 3-6 years Company: Elephant in the Boardroom (Australian Digital Marketing Agency) About the Role This is a senior-level Google Search strategy role crafted for someone who can think several steps ahead. As an agency working exclusively with Australian clients, we need a specialist who understands high-intent search behaviour, competitive dynamics, bid influences, and scalable structuring. This is not a generic performance marketing role. This is not Meta or SEO. This is deep, technical Google Search. Your foundation will be search strategy - and you'll be part of our next evolution: integrating AI into campaign optimisation and performance workflows as we establish our own AI company next year. Key Responsibilities • Build and lead advanced Google Search strategies for Australian businesses across multiple industries. • Plan keyword architecture, match-type structuring, bidding frameworks, and audience models built for long-term scale. • Decode auction insights, competitor behaviour, search intent patterns, and market seasonality. • Write high-quality ad copies and extensions aligned with Australian user psychology. • Suggest actionable improvements for landing-page relevance and conversion flow. • Interpret dashboards from Looker Studio and other BI tools (prepared by the Data Analyst team) and turn them into strategic actions. • Partner with analytics and GTM teams for enhanced conversions, event validation, and testing frameworks. • Drive controlled experiments with clear hypotheses - bidding strategy tests, segmentation trials, ad variation tests. • Collaborate with AI initiatives & coordinate with multi-country teams to ensure aligned, efficient execution. Cross-Country Collaboration • Australia: Clients, Project Managers, Head of Operations • India: Data Analysts, Meta, SEO, Google Ads Teams & Development Team • Philippines: Design, Social Media, and Content Teams You will be the strategic bridge - ensuring every team moves in the same direction. Required Expertise • Strong experience solely in Google Search Ads - managing high-budget or international accounts. • Deep understanding of Australian markets, search triggers, behaviour patterns, cost dynamics, and competitive intensity. • Mastery over automated + manual bidding, match-type strategy, Quality Score components, and impression share optimisation. • Ability to translate dashboards (Looker Studio / Power BI / any advanced data tools) into strategic decisions. • Strong reasoning and analytical thinking - able to connect search patterns with business goals. • Familiarity with AI tools (no coding required) and an eagerness to adopt AI-driven optimisation workflows. • Excellent communication and stakeholder management skills across multiple countries. • Google Ads Certification preferred. Again we Repeat - What This Role Is Not • Not Meta Ads • Not SEO • Not dashboard creation or GTM execution • Not a junior tactical role Your domain is strategy, insight, and cross-functional direction - with support teams handling execution layers. Why This Role Matters Australian clients expect intelligent, data-led decision making. With our upcoming AI company launch, your expertise will shape how AI-driven performance marketing evolves inside the agency. To Apply -

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