Blink Charging

54 minutes ago

Noida Uttar Pradesh, India SE Full time

Job Summary - We are seeking a data-driven and strategic Global Marketing Communications Manager to lead the development and execution of email marketing initiatives and nurture journeys - This role is essential in driving engagement improving conversion rates and supporting lead generation through targeted personalized and automated campaigns primarily using Pardot Salesforce Marketing Cloud Account Engagement - You will work cross-functionally with marketing sales and product teams to ensure that all email and automation efforts align with business goals and deliver measurable results Primary Responsibilities Email Campaign Development - Plan create and execute targeted email marketing campaigns that support lead generation customer engagement and retention goals - Design responsive email templates that align with brand standards and drive user action Marketing Automation Pardot - Own the development and execution of automated nurture journeys using Pardot - Build and manage workflows engagement programs and dynamic lists that guide leads through the funnel and support sales enablement - Continuously optimize automation flows based on data insights and behavioral triggers Performance Tracking Optimization - Monitor key metrics such as open rates click-through rates conversions and engagement scores - Conduct A B testing and implement best practices to continuously improve email effectiveness - Provide reporting and insights to stakeholders Cross-Functional Collaboration - Work closely with sales product and design teams to align email content and automation strategies with broader business objectives - Ensure campaigns are timed and targeted in coordination with webinars events and launches new releases Content Support - Develop email copy and assist with content creation for automated journeys newsletters and campaign assets - Ensure all messaging is clear on-brand and aligned with voice and tone guidelines ref updazz com

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