Sr. Digital Marketing

4 weeks ago

Jamnagar, Gujarat, India Elsner Technologies Full time

Key Responsibilities 360xc2xb0 Marketing Brand Growth Strategic Marketing Leadership -Develop and execute comprehensive 360-degree marketing strategies to enhance brand visibility and drive business growth -Align all marketing initiatives with overall business goals and ensure consistent brand positioning Digital Marketing Management -Oversee and optimize all digital marketing activities including SEO email marketing content marketing influencer marketing social media and paid media campaigns -Lead a data-driven approach to monitor KPIs generate insights and adjust strategies for improved performance Email Lead Nurturing Campaigns Plan and implement effective email marketing strategies to engage leads and nurture customer relationships through automation and personalization Content Influencer Marketing -Manage and scale content initiatives across blogs case studies newsletters and landing pages -Lead influencer outreach and collaboration efforts to enhance brand credibility and expand reach Video Production Podcasting Webinars -Oversee the creation of engaging multimedia content including video shoots editing podcast production and webinar execution -Ensure content is tailored for each platform and aligns with the brand narrative Reputation Management PR -Manage the online reputation of the founder and the company across digital platforms Google LinkedIn review sites etc -Plan and execute PR campaigns to secure media coverage interviews and feature stories to boost brand authority Expo International Trade Show Marketing -Plan coordinate and manage participation in international exhibitions expos and trade shows -Ensure end-to-end execution including booth design branding consistency promotional materials and lead generation activities -Must have prior experience in managing expos and exhibitions understanding logistics branding vendor coordination and lead follow-ups Brand Management -Develop and maintain a strong brand strategy focusing on visibility recognition and differentiation -Ensure consistent brand messaging and visual identity across all channels and touchpoints Cross-Channel Marketing Execution -Collaborate with cross-functional teams to ensure seamless integration of marketing activities across platforms -Manage timelines budgets and resources efficiently to deliver campaigns on time and within scope Performance Analysis Optimization -Track analyze and report on all marketing activities -Continuously refine strategies based on analytics and performance data to drive ROI

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