Senior Content Writer

3 days ago

Kozhikode Calicut Kozhikode India Xpresso Global Full time

Job Description About the Role We're looking for a Senior Content Writer who can think strategically, write creatively, and bring brand stories to life across multiple touchpoints. You'll be responsible for crafting compelling narratives, developing brand voices, and creating high-impact content that connects with diverse audiences. Key Responsibilities - Develop and execute content strategies aligned with brand positioning and marketing goals. - Write clear, engaging, and original copy for campaigns, websites, social media, ads, videos, blogs, and pitch decks. - Collaborate with the strategy, design, and digital teams to deliver cohesive brand communication. - Shape and refine tone of voice guidelines for new and existing brands. - Lead content ideation for branding, product launches, and digital campaigns. - Edit and proofread copy to ensure grammatical accuracy, clarity, and brand consistency. - Mentor junior writers and review their work for quality and alignment with creative direction. - Stay updated on industry trends, cultural insights, and content innovations. Requirements - 35 years of experience in content writing, preferably in a creative, branding, or digital agency. - Strong portfolio showcasing diverse brand and campaign work. - Exceptional command of English both written and verbal. - Ability to adapt tone and messaging across industries and platforms. - Comfortable working under deadlines and managing multiple projects simultaneously. - A strategic thinker with a strong creative instinct and storytelling ability. Good to Have - Experience in scriptwriting or video content creation. - Familiarity with SEO best practices and performance-driven content. - Background in journalism, communications, or marketing.

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