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3 days ago

Cuttack OR IN Amrit academy, PFC Solutions Llp Full time

Job Title Digital Marketing Consultant - Part-Time Freelance Organization Amrit Academy - A division of PFC Solutions LLP Franchisee Partner of Henry Harvin India s No 1 Upskill EdTech Platform Location Remote Hybrid with occasional coordination at Cuttack office Time Commitment 8-10 hours per week Flexible hours must be available for weekly reviews Hire for 1 month and based on performance it shall be contract for 12 months Key Responsibilities Meta Ad Campaign Setup Optimization Create run and monitor paid campaigns on Facebook and Instagram via Meta Business Suite Define and manage audience segmentation by location age course interest etc Build and experiment with Lookalike Audiences and Custom Audiences Setup and optimize Retargeting Campaigns for maximum lead capture Performance Tracking Reporting Monitor and improve Cost-Per-Lead CPL and Click-Through Rate CTR Provide weekly performance reports with recommendations Track conversion journey from ad click inquiry demo enrollment Creative Support CTA Optimization Guide team on effective ad creatives image video formats hashtags CTA buttons Ensure every campaign includes sharp action-oriented CTA WhatsApp Click Call Now Demo Signup etc Coordination Knowledge Transfer Train in-house team engineer or counselor to handle day-to-day campaign updates Coordinate with academic and marketing teams for course-specific promotions Required Skills Experience Proven experience in running Meta Ads FB Insta with budget control Strong understanding of lead gen metrics CPL CTR CPM ROI Familiarity with Odisha Cuttack student market or willingness to study it quickly Ability to work independently with weekly goals Knowledge of Canva Basic design tools preferred not mandatory Bonus Experience in education sector coaching centers or e-learning KPIs What Success Looks Like Minimum 30-50 targeted leads week at acceptable CPL CTR above 2 5 bounce rate below 40 Clear reporting of audience response per course and campaign Implementation of 3-4 campaign types per month Course-specific Demo Class Testimonial Location Targeted Compensation Monthly retainer 8 000-15 000 based on skillset and commitment Plus performance-based bonuses on CPL Enrollment outcomes Freelancers welcome to quote per-campaign fee if preferred How to Apply Send your CV or portfolio of past FB Insta campaigns to pkbhuyan outlook com WhatsApp 9871007703 Job Types Part-time Contractual Temporary Freelance Contract length 1 month Pay 9 705 73 - 15 000 00 per month Expected hours 10 per week Schedule Monday to Friday Weekend availability Work Location In person Application Deadline 10 07 2025 Expected Start Date 21 07 2025

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