Business Features Writer

5 days ago

India Weekday AI Full time

This role is for one of Weekday s clients Salary range Rs 1200000 - Rs 1500000 ie INR 12-15 LPA Min Experience 6 years JobType full-time Requirements We are looking for a sharp insightful and enterprising Business Features Writer to join our editorial team The ideal candidate will have proven experience in writing long-form features breaking stories and developing unique perspectives across advertising retail marketing consumer trends and consumer-facing businesses This role requires a journalist who can create stories that not only engage marketers and agency professionals but also resonate with CEOs CFOs COOs and boards of India Inc by connecting marketing and brand strategy to larger business and cultural shifts Key Responsibilities Generate compelling feature stories analyses and interviews on advertising retail marketing and consumer-facing businesses Track and interpret industry trends campaigns consumer insights and innovations shaping the marketing and advertising ecosystem Build and maintain strong relationships with CMOs CXOs agency leaders brand custodians and decision-makers across corporate India Deliver impactful writing for print digital and multimedia formats that speaks to both industry insiders and the broader C-suite Collaborate with editors to drive cover stories special issues and thematic features that influence marketing and business strategy Ensure accuracy sharpness and reader engagement across all stories Qualifications Experience 6-10 years of proven experience in business journalism ideally covering advertising marketing retail or consumer sectors Strong editorial judgment reporting skills and ability to craft compelling narratives with business depth A portfolio of published features showcasing an ability to explain how consumer trends and marketing decisions impact business outcomes Comfort with deadlines multitasking and working across print and digital platforms Excellent interviewing research and analytical skills What We re Looking For A keen observer of consumer cultural and business trends Someone who understands the nuances of brands business strategy and the role of marketing in driving enterprise value A writer who can marry deep industry expertise with engaging storytelling that appeals to CXOs as much as marketers A networked professional who can source exclusives and bring thought-provoking perspectives to the table

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