Senior Marketing Insights Analyst
4 weeks ago
Job Description
Description
We are seeking a Senior Marketing Insights Analyst to join our team in India. The ideal candidate will leverage their extensive experience in marketing analytics to drive strategic decision-making and enhance our marketing efforts through data-driven insights.
Responsibilities
- Conduct in-depth market research and analysis to identify trends, opportunities, and competitive landscape.
- Collaborate with cross-functional teams to develop and implement data-driven marketing strategies.
- Utilize advanced analytics tools to extract insights from large data sets and present findings to stakeholders.
- Prepare and present comprehensive reports to senior management, highlighting key insights and recommendations.
- Monitor and evaluate marketing campaign performance and provide actionable recommendations for improvement.
- Stay updated on industry trends and emerging technologies to inform marketing strategies.
Skills and Qualifications
- 7-9 years of experience in marketing analytics or a related field.
- Proficiency in analytics tools such as Google Analytics, Tableau, and SQL.
- Strong understanding of statistical analysis and data visualization techniques.
- Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
- Experience with market research methodologies and competitive analysis.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
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