Media Campaign Specialist

3 weeks ago

Belgaum, India Genisys Group Full time

Key Requirement for the Position

- Experience: 2+ years in programmatic ad operations, trafficking, or campaign management.
- Technical Expertise:
- Proficiency in The Trade Desk, StackAdapt, Viant, and IQVIA Imos (Healthcare DSP).
- Strong understanding of pixels, event tags, verification tools, and data integrations.
- Experience working with audience segmentation (geo, demo, behavioral, contextual, custom) and CRM/DMP/CDP connections.
- Analytical Skills: Ability to analyze pacing, budget utilization, and performance data to optimize campaigns.
- Detail-Oriented: High accuracy in trafficking, QA, and reporting.
- Communication: Strong written and verbal skills to coordinate with internal teams and external partners.

Job Description

- Campaign Setup & Trafficking
- Configure campaigns in The Trade Desk, StackAdapt, Viant, and IQVIA Imos.
- Manage ad server and DSP setups, including creative uploads (dimensions, click tags, file size validation).
- Implement ad tag wrapping for verification, tracking, and brand safety.
- Place and configure pixels for conversion tracking, retargeting, and 1P/3P data collection.
- Configure floodlight and event tags for accurate performance measurement.
- Integrate campaigns with verification tools (IAS, DoubleVerify, Moat).
- Set up targeting parameters including geo, demographic, behavioral, contextual, and custom segments.
- Connect and activate audiences from CRM, CDP, and DMP systems.
- Schedule flight dates, pacing controls, and bid strategies to align with media plans.
- Translate media plans into trafficking sheets and upload into platforms.
- Ensure consistency by enforcing creative naming conventions.
- Quality Assurance (QA)
- Conduct pre-launch QA including click-through testing, tracking validation, and brand safety checks.
- Perform live QA during the first 24–48 hours post-launch to ensure correct campaign delivery.
- Execute ongoing QA with spot checks, placement validation, and troubleshooting.
- Campaign Management & Optimization
- Monitor delivery pacing and resolve over/under delivery issues.
- Track budget pacing and burn rates to ensure campaigns remain within allocation.
- Optimize campaigns in real-time by adjusting bids, pacing, audiences, and creative strategies.
- Provide insights and actionable recommendations for ongoing campaign improvement.

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