Media Campaign Specialist

4 weeks ago

Belgaum, India Genisys Group Full time

Key Requirement for the Position

- Experience: 2+ years in programmatic ad operations, trafficking, or campaign management.
- Technical Expertise:
- Proficiency in The Trade Desk, StackAdapt, Viant, and IQVIA Imos (Healthcare DSP).
- Strong understanding of pixels, event tags, verification tools, and data integrations.
- Experience working with audience segmentation (geo, demo, behavioral, contextual, custom) and CRM/DMP/CDP connections.
- Analytical Skills: Ability to analyze pacing, budget utilization, and performance data to optimize campaigns.
- Detail-Oriented: High accuracy in trafficking, QA, and reporting.
- Communication: Strong written and verbal skills to coordinate with internal teams and external partners.

Job Description

- Campaign Setup & Trafficking
- Configure campaigns in The Trade Desk, StackAdapt, Viant, and IQVIA Imos.
- Manage ad server and DSP setups, including creative uploads (dimensions, click tags, file size validation).
- Implement ad tag wrapping for verification, tracking, and brand safety.
- Place and configure pixels for conversion tracking, retargeting, and 1P/3P data collection.
- Configure floodlight and event tags for accurate performance measurement.
- Integrate campaigns with verification tools (IAS, DoubleVerify, Moat).
- Set up targeting parameters including geo, demographic, behavioral, contextual, and custom segments.
- Connect and activate audiences from CRM, CDP, and DMP systems.
- Schedule flight dates, pacing controls, and bid strategies to align with media plans.
- Translate media plans into trafficking sheets and upload into platforms.
- Ensure consistency by enforcing creative naming conventions.
- Quality Assurance (QA)
- Conduct pre-launch QA including click-through testing, tracking validation, and brand safety checks.
- Perform live QA during the first 24–48 hours post-launch to ensure correct campaign delivery.
- Execute ongoing QA with spot checks, placement validation, and troubleshooting.
- Campaign Management & Optimization
- Monitor delivery pacing and resolve over/under delivery issues.
- Track budget pacing and burn rates to ensure campaigns remain within allocation.
- Optimize campaigns in real-time by adjusting bids, pacing, audiences, and creative strategies.
- Provide insights and actionable recommendations for ongoing campaign improvement.

  • Assistant Media Planner

    4 weeks ago

    Belgaum, India Brandstory 25 Full time

    🌟 EXCITING OPPORTUNITY AT BRANDSTORY INDIA 20 🌟Position: Media PlannerCompany: Brandstory India 20Work Type: RemoteLocation: IndiaJob Type: ContractJob Description:Develop and execute media strategies.Manage campaigns across digital platforms.Collaborate with creative teams and external partners.Monitor, report, and adjust campaigns as...

  • Digital Marketing Manager

    2 weeks ago

    Belgaum, Karnataka, India Alfanzyme Life Science Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    We're Hiring: Digital Marketing Manager/SpecialistExperience: 4-5 yearsAre you a data-driven digital marketer with a passion for crafting high-impact campaigns? Were looking for a strategic and creative Digital Marketing Manager/Specialist to lead our multi-channel marketing efforts and drive measurable growth. If you thrive in fast-paced environments and...

  • Corporate Communications Specialist

    6 days ago

    Belgaum, India Numoo HR Full time

    Please note-- Only apply if you have relevant experience in PR Agency Senior PR ExecutiveExperience: 6+ yearsLocation: GurgaonSalary- 15 LPAOverview of the RoleWe are seeking a proactive and detail-oriented PR Executive to manage the PR mandate for a leading bathroom brand in close coordination with Crescent Group leadership and the PR Agency Partner. The...

  • D2c niche

    3 weeks ago

    Belgaum, India House Of Unblur Full time

    ???? We’re Hiring a D2 C Paid Media Buyer Who Can Scale Brands with Strategy + NumbersIf you live and breathe ads, know how to make every click count, and can turn budgets into measurable growth for D2 C brands – this role is for you ???????? Position: Paid Media Buyer (D2 C Niche)???? Type: Remote (Full-Time)???? Availability: Immediate Joiners...

  • Sales And Marketing Specialist

    3 days ago

    Belgaum, Karnataka, India DigiTouch Transformation Full time ₹ 3,00,000 - ₹ 9,00,000 per year

    Company DescriptionDigiTouch Transformation is a results-driven digital marketing agency dedicated to helping businesses grow their online presence. We specialize in SEO, PPC, social media, content marketing, web design, and more. Our expert team employs data-driven strategies to deliver measurable results and enhance your digital footprint. Join us in...

  • Marketing Automation

    6 days ago

    Belgaum, India InfoStride Full time

    About CompanyInfostride is a certified firm serving various federal, state, local, and county departments, primarily in IT consulting and services. We specialize in providing Digital Transformation solutions to our clients, including website development, website redesign, custom application development, Cloud Infrastructure& Security & data analytics. With...

  • Performance Marketing Associate

    2 days ago

    Belgaum, India Talent Corner HR Services Private Limited Full time

    J.D of a **Performance Marketing Associate** Location :Belgaum Karnataka Experience 8month-1yr Role & Responsibilities: 1. Campaign Strategy and Planning: - Develop comprehensive performance marketing strategies aligned with overall business goals. - Identify target audiences, key messaging, and optimal channels for campaign execution. 2. Media...

  • Digital Marketing Executive

    22 hours ago

    Belgaum, Karnataka, India Sociobricks Full time ₹ 6,00,000 - ₹ 8,00,000 per year

    Company DescriptionSociobricks Is India's Leading D2C Marketing AgencyRole DescriptionThis is a full-time on-site role for a Digital Marketing Executive located in Belgaum. The Digital Marketing Executive will be responsible for designing and executing digital marketing campaigns, managing social media platforms, creating web content, and analyzing web...

  • Director - Admissions & Branding

    6 hours ago

    Belgaum, India REVA University Full time

    Job Description Position Title: Director - Admissions & Branding Department: Admissions & Branding Reports To: The Registrar - REVA University Reportees: Marketing Manager and Team Location: REVA University, Bengaluru (Preferably from a South Indian background) Position Summary The Director - Admissions & Branding will lead the strategic planning and...

  • Social Media Manager

    7 days ago

    Belgaum, Karnataka, India StoryCast Full time ₹ 1,80,000 - ₹ 3,00,000 per year

    The performance Marketing Executive will be responsible for managing, optimising and analysing paid marketing campaigns across multiple digital channels to drive traffic, generate qualified leads and achieve followers. This role requires strong analytical skills and depp understanding of digital advertising platforms and the ability to execute data-driven...