Marketing Optimization Senior Manager

You want more out of a career A place to share your ideas freely - even if they re daring or different Where the true you can learn grow and thrive At Verizon we power and empower how people live work and play by connecting them to what brings them joy We do what we love - driving innovation creativity and impact in the world Our V Team is a community of people who anticipate lead and believe that listening is where learning begins In crisis and in celebration we come together - lifting our communities and building trust in how we show up everywhere always Want in Join the VTeamLife What you ll be doing The Senior Manager of Marketing Optimization will work with campaign teams across Verizon Consumer Group VCG to build out quarterly testing plans and to provide support and guidance in building structured scalable and readable tests to maximize campaign performance The Senior Manager will also work with the corporate research team for new messaging and creative research that will help drive meaningful insights to support Verizon home and mobile products and services Responsibilities include Partnering with campaign managers research teams product teams and external agencies to identify opportunities for campaign optimization through test and research initiatives Supporting campaign managers in setting up valid tests to improve campaign performance through campaign positioning messaging offer presentment targeting creative etc Executing agile testing across email SMS push notifications in-app messaging and direct mail tactics with a focus on personalization Analyzing test results and producing readouts for campaign managers and partner teams Presenting executive readouts to senior leadership and across Verizon on testing plans and results Maintaining a repository of past test results and research in order to provide insights and support for business and product marketing teams What we re looking for You ll need to have Bachelor s degree or four or more years of work experience Six or more years of relevant experience required demonstrated through one or a combination of work and or military experience or specialized training Experience using statistical analysis to understand marketing performance Experience building measurable campaign test plans Experience working efficiently and meeting deadlines in a cross-functional team-based environment Proficiency with Microsoft Office software Excel PowerPoint etc Comfort with making inferences from data ability to analyze test results and then derive implications beyond said test Even better if you have one or more of the following Qualitative and Quantitative research experience Experience working in or as part of an Agile Marketing organization Experience working in strategic planning or research Experience presenting findings and insights targeted to what that audience cares about up to the executive level Master s degree - better if you have an MBA If Verizon and this role sound like a fit for you we encourage you to apply even if you don t meet every even better qualification listed above Where you ll be working In this hybrid role you ll have a defined work location that includes working from home and a minimum of three days per week in the office which will be set by your manager Employees are responsible for maintaining compliance with hybrid work policies Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer We evaluate qualified applicants without regard to veteran status disability or other legally protected characteristics Benefits and Compensation Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon From health and wellness benefit options including medical dental vision short and long term disability basic life insurance supplemental life insurance AD D insurance identity theft protection pet insurance and group home auto insurance We also offer a matched 401 k savings plan stock incentive programs up to 8 company paid holidays per year and up to 6 personal days per year parental leave adoption assistance and tuition assistance plus other incentives we ve got you covered with our award-winning total rewards package Depending on the role employees have the opportunity to receive compensation in the form of premium pay such as overtime shift differential holiday pay allowances etc Newly hired employees receive up to 15 days of vacation per year which grows with additional service For part-timers your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances The salary will vary depending on your location and confirmed job-related skills and experience This is an incentive based position with the potential to earn more For part-time roles your compensation will be adjusted to reflect your hours The annual salary range for the location s listed on this job requisition based on a full-time schedule is 105 000 00 - 201 000 00 The annual salary range for the New York location s listed on this job requisition based on a full-time schedule is 115 500 00 - 201 000 00 Save Saved Open sharing options Share Related Jobs Save Saved New York New York 1 other location Marketing Save Saved Basking Ridge New Jersey Marketing Save Saved Basking Ridge New Jersey 1 other location Marketing Join our team of creators and collaborators bringing our story to life and moving our brand forward Stay in touch Even if you re not a V Teamer yet we d love to keep you in the loop We can t help it-connection is kind of our thing So be sure to sign up to become part of our network