Social Media Marketer

Social Media Marketer Location: Remote (Hybrid) Employment Type: Full-time Department: Marketing & Branding Overview Welcome to Basil Health — where Neuroscience meets Artificial Intelligence to redefine mental wellness. We are a neurotechnology startup pioneering evidence-based, measurable mental wellness through EEG + AI-powered insights into stress, focus, anxiety, and relaxation. Our mission is simple yet revolutionary: to make mental wellness measurable, personalized, and affordable — by helping individuals and organizations cut costs on ineffective or unproven wellness programs. By combining AI analytics, neuroscience, and biofeedback, Basil Health enables people to understand what truly works for their mind — optimizing outcomes while reducing wasteful spending on generic wellness offerings. Validated by global institutions like the Indian Army, IIT Kanpur, IIT Mandi, University of Maryland, and Michigan State University, Basil Health is building the next era of neurotech-driven, cost-efficient cognitive wellness. The Role: Own Basil Health’s Digital Voice As the Social Media Marketer, you’ll be at the heart of how the world experiences Basil Health. You’ll craft our narrative across , Instagram, Facebook, X (Twitter), YouTube, and Spotify — transforming complex neurotech insights into engaging, human-centered content. This is your stage to blend science with creativity, build a community from the ground up, and drive a global conversation around measurable mental wellness. What You’ll Lead Content Strategy & Creation - Develop and execute a cross-platform content strategy for awareness, engagement, and trust. - Build a vibrant content calendar featuring posts, Reels/Shorts, carousels, stories, and podcasts that echo Basil Health’s mission. - Collaborate with neuroscientists, designers, and leadership to simplify complex innovations into relatable narratives. - Design campaigns around audience segments — from corporate wellness and sports to maternal health and student performance. Execution & Growth - Manage Basil Health’s social presence end-to-end: content, engagement, influencer collaborations, and community activation. - Drive organic follower growth and improve reach metrics through platform-specific optimization. - Experiment boldly with motion graphics, AI-generated visuals, thought-leadership threads, and trend-driven storytelling. Analytics & Performance - Track KPIs including follower growth, engagement rate, website traffic, video retention, and conversion rate from social campaigns. - Report actionable insights weekly to the leadership team, highlighting growth trends and next steps. - Use tools like Meta Business Suite, Hootsuite, Buffer, Google Analytics, and Analytics to manage and measure performance. Community & Partnerships - Engage with founders, investors, neuroscientists, and mental wellness advocates to build Basil Health’s credibility. - Identify and collaborate with micro-influencers, wellness creators, and healthcare thought leaders to expand Basil Health’s reach. - Represent Basil Health’s values — empathy, innovation, and authenticity — in all digital interactions. You Might Thrive In This Role If You - Have 3–5 years of experience in social media marketing, preferably in healthtech, wellness, neuroscience, or startup environments. - Are skilled in content design (Canva / Adobe Suite), short-form video creation, and digital storytelling. - Understand social media algorithms, audience psychology, and how to grow communities from 0 → 10K+. - Are fluent in SEO, analytics, and paid promotions across Meta Ads, Campaign Manager, and YouTube Ads. - Have excellent copywriting skills and can adapt tone — from scientific credibility () to emotional resonance (Instagram). - Are proactive, creative, and capable of owning projects end-to-end in a fast-paced, early-stage environment. - Believe in the power of neuroscience and digital innovation to make mental wellness accessible and measurable. Bonus Skills (Nice to Have) - Experience in healthtech, medtech, or mental wellness startups. - Podcast marketing / YouTube growth experience. - Familiarity with neurotech concepts (EEG, HRV, biofeedback). - Experience managing global brand campaigns or partnerships. Benefits - Competitive salary + performance bonuses. - Flexible hybrid/remote work setup. - Early opportunity to build Basil Health’s digital brand presence globally. - Collaboration with neuroscientists, engineers, and thought leaders shaping the future of wellness. - Opportunity to grow into a Social Media Lead or Digital Marketing Manager role as the company scales. Why Join Basil Health - At Basil Health, we’re not just improving mental wellness — we’re making it scientifically measurable, financially efficient, and accessible to everyone. Our mission is to help organizations and individuals achieve better mental health outcomes while cutting costs on what doesn’t work. - Be part of a global neurotech movement that measures and improves mental wellness through real science. - Shape the voice of a brand backed by academic validation and real-world impact. - Work directly with founders and researchers from IITs and international universities. - Grow with a mission-driven, innovation-first startup that values purpose, empathy, and measurable outcomes. Apply Now Send your portfolio, campaign samples, or social handles you’ve managed to support@basilhealth.com / areddy@basilhealth.com Learn more: