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Ad Operations Executive

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Bengaluru India Growth Fusion Full time

Job Description Job Title: Ad Operations Executive ( Performance and Affiliate Marketing) Location: Bangalore / Coimbatore Experience: 1+ Year (relevant internship / trainee experience also considered) Employment Type: Full-time, Onsite ROLE OVERVIEW: We are looking for a detail-oriented Ad Operations Executive to support our performance and affiliate marketing campaigns across multiple platforms. You will be responsible for end-to-end campaign setup, tracking, QA, monitoring, and optimisation using tools like RedTrack, Meta (Facebook) Ads Manager, Snapchat Ads Manager, NewsBreak Ads, Google Ads, Google Tag Manager (GTM), Google Analytics (GA4) and other affiliate marketing tools. This role is ideal for someone who enjoys working with numbers, loves troubleshooting tracking issues, and wants to build a strong foundation in performance / affiliate marketing operations. KEY RESPONSIBILITIES: Campaign setup and Trafficking: - Set up, launch, and manage campaigns across Meta, Snapchat, NewsBreak, Google Ads and other traffic sources. - Implement correct targeting, bids, budgets, creatives, and tracking parameters (UTMs, click IDs, macros, etc.). - Coordinate with internal teams to ensure timely delivery and correct formatting of creatives and landing pages. Tracking, Pixels, Offers & Attribution (Redtrack + GTM + CAPI) - Configure and maintain tracking in RedTrack: - Campaigns, landers, flows, offer onboarding, offer source onboarding, and caps. - Setting up and testing S2S postbacks and parameters with affiliate networks and traffic sources. - Set up and manage pixels, tags and events via Google Tag Manager (GTM) for multiple funnels and offers. - Work with GA/GA4 to validate events, conversions and user journeys. - Assist in implementing and validating CAPI / server-side tracking (e.g. Meta CAPI via GTM / RedTrack). - Troubleshoot tracking issues (missing conversions, mismatched data, broken links, redirect issues, postback errors, etc.). Performance Montoring and Optimisation Support: - Monitor daily performance metrics (clicks, conversions, EPC, CPA, ROI, CTR, CVR etc.) across platforms and trackers. - Identify under-performing campaigns, placements, creatives, and share recommendations with media buyers. - Assist in running basic optimizations: pausing poor placements/creatives, adjusting budgets, updating negative lists, etc. QA and compliance: - Conduct pre-launch QA checks: links, tracking, pixels, page load, device compatibility, and funnel flow. - Ensure campaigns comply with platform policies and vertical-specific guidelines (e.g. insurance, sweeps, lead-gen). - Perform regular audits to maintain data integrity and reduce discrepancies between platforms and tracking tools. Stakeholder and Vendor Co-ordination: - Work closely with media buyers, designers, developers, and affiliate managers to ensure smooth execution. - Coordinate with networks, traffic sources, and tracking/tool support (e.g. RedTrack, ad platforms) to resolve issues. - Clearly document and communicate issues, resolutions, and process updates to the team. Process Improvement and Documentation: - Identify gaps in current workflows and suggest improvements to make ops more scalable and error-free. - Maintain SOPs and checklists for campaign setup, QA, tracking implementation, offer onboarding, and reporting. - Stay updated on new features, platform updates, and best practices across ad platforms and affiliate tools. KEY SKILLS AND COMPETENCIES: Advertising Platorm: Hands-on experience / exposure with at least one or two of the following (training will be provided for the rest): - Meta Ads Manager (Facebook/Instagram) - Snapchat Ads Manager - NewsBreak Ads - Google Ads - Other display / native / affiliate traffic sources (nice to have) Tracking and Analytics: - Basic understanding or working knowledge of RedTrack or similar tracking tools (Voluum, Binom, ClickFlare, etc.). - Familiarity with GTM (tags, triggers, variables) and GA/GA4 (events, goals, basic reporting). - Ability to read campaign and funnel performance data and derive simple, actionable insights. Technical and operational: - Comfortable working with UTMs, postbacks, S2S URLs, pixels, events, macros, and parameters (or willing to learn fast). - Strong attention to detail and ability to spot setup mistakes or data discrepancies. - Good Excel/Google Sheets skills for reporting and basic analysis. QUALIFICATION: - Graduate / Post-graduate in any discipline. - 13 years of experience in Ad Operations / Media Operations / Performance Marketing / Affiliate Marketing preferred. - Prior exposure to tracking tools (preferably RedTrack) and at least one major ad platform (Meta / Google / Snap / others) is a plus. WHAT WE OFFER: - Health Insurance. - Exposure to real-world scaling challenges (traffic, performance, uptime). - Flat hierarchy, flexible work culture, and true ownership of your projects.