Direct Response Copywriter

1 week ago

Bhavnagar, India PRYDAN CONSULTANCY SERVICES PRIVATE LIMITED Full time

- Direct Response Copywriter Ad Scripts Creative Angles Position Details Open Positions 5 Working Hours 10 00 AM to 7 00 PM Location Iskon Ahmedabad Job Type Full-Time About Us We are a fast-growing performance marketing team specializing in large-scale lead generation campaigns in auto insurance health insurance debt relief and ACA Our core mission is to scale ad campaigns using creative hooks storytelling and scroll-stopping ideas that drive conversions We test aggressively scale rapidly and are looking for talented Direct Response Copywriters to join our team Key Responsibilities Write engaging short-form ad scripts 30-60 seconds for Facebook TikTok Instagram and YouTube Develop compelling hooks scroll-stoppers and emotional angles on themes such as Beating high auto insurance rates Money-saving hacks and insider tips Everyday frustrations financial stress bills etc Adapt scripts into multiple tones serious humorous rebellious urgent conversational Collaborate with the creative team to produce UGC scripts podcast-style ads meme copy and static ad headlines Stay updated with direct-response marketing trends U S cultural shifts and competitor strategies Requirements Proven experience writing direct-response ad copy portfolio required Strong understanding of consumer psychology storytelling and persuasion Deep knowledge of U S culture lifestyle and consumer behavior trends Excellent English writing skills with flawless grammar Ability to write in multiple regional tones lingos Southern Texan East Coast Midwestern etc for authenticity Flexibility to adapt between tones empathetic sarcastic authoritative conversational etc Familiarity with U S working-class and middle-class audiences insurance finance experience is a plus Results-driven mindset focused on key performance metrics CTR CPM CPA ROAS Ability to produce multiple script variations quickly under tight deadlines Nice-to-Have Skills Experience with UGC TikTok-style content writing Knowledge of auto insurance finance or lead-generation niches Familiarity with AI creative tools ChatGPT DALLE Pika HeyGen Play ht etc

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