Lead Designer

About CraftMyPlate

CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.

We move fast, think bold, and build with impact — and design is at the heart of how users connect with us. Every screen, every interaction, every pixel is a chance to make someone's special moment feel easier, more joyful, and more memorable.

We are now looking for a Design Lead to own and elevate our B2C design vision, lead our design team, and craft intuitive, user-centric experiences that make people fall in love with our brand.

Role Overview

This is a full-time, leadership role based in Hyderabad. As the Design Lead, you will be responsible for end-to-end design ownership — from UX research to polished, ready-to-build UI, across both web and mobile platforms. You will guide a talented team, work closely with Product, Growth, and Tech, and ensure every user touchpoint is beautiful, consistent, and impactful.

Key Responsibilities

1. Lead the Design Team

- Manage, mentor, and inspire a team of UI/UX designers.
- Conduct design reviews, set quality benchmarks, and ensure consistency across platforms.
- Create a culture of design excellence, continuous learning, and innovation.

2. Own the User Experience

- Champion user-first thinking across all teams — every design decision starts with the question: "How will this feel for our users?"
- Lead UX research, usability testing, and journey mapping to understand user needs deeply.
- Translate insights into wireframes, prototypes, and high-fidelity designs.

3. Drive B2C Impact

- Design conversion-optimized flows that are visually delightful and business-smart.
- Collaborate with Growth & Marketing on campaigns, landing pages, and brand touchpoints that inspire trust and action.
- Ensure every interaction reduces friction, increases retention, and builds loyalty.

4. Collaborate Across Functions

- Work with Product Managers to define user flows and feature priorities.
- Partner with Developers to ensure smooth handoffs and accurate implementation.
- Align with Marketing & Brand to maintain a unified design language.

5. Evolve the Brand

- Maintain and evolve the CraftMyPlate Design System.
- Keep our visual identity premium, approachable, and celebration-ready.
- Stay ahead of design trends, tools, and UX best practices.

Required Skills & Experience

- 4+ years in UI/UX or Product Design (with at least 2 years in a lead role).
- Proven experience designing B2C products (web + mobile).
- Strong portfolio showing problem-solving, UX thinking, and measurable impact.
- Mastery of Figma and other modern design/prototyping tools.
- Experience in user research, A/B testing, and data-informed design.
- Ability to communicate design decisions clearly to both technical and non-technical teams.
- Startup experience is mandatory; food, catering, or e-commerce industry experience is a plus.

Why Join Us

- Impact: Your designs will shape how thousands of people experience celebrations.
- Ownership: Full creative authority over B2C design direction.
- Growth: Work closely with the founder & leadership team to influence product strategy.
- Culture: A founder-led, design-first startup where ideas become reality fast.

Success in This Role Means

Within your first 6 months, you will have:

- Established a scalable, consistent design system.
- Led 2+ major product UX overhauls that improved engagement/conversions.
- Built a high-functioning design team culture focused on impact and quality.

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